Senior Brand Strategist

SuperAwesome • New York, NY

10d

About The Position

SuperAwesome is an award-winning technology company that powers the youth digital ecosystem, helping brands to meet their audience where they are.
We bring together proprietary advertising and gaming products, audience insights, and compliance capabilities to help build a safer internet for the next generation.
Our technology is trusted by hundreds of brands and creators and enables more effective digital engagement with almost half a billion young people worldwide every month.
As we specialise in reaching under-18 audiences, we have to be as curious, fast-paced, and creative as kids and teens. At SuperAwesome, you’ll be encouraged to own your impact, make your team more awesome, and evolve like a kid as you grow into your role.
At our core is the #SAFam, a community where every voice is valued and diversity is celebrated. We prioritise individuality and foster an inclusive workplace where everyone feels they truly belong.
Fueling our rapid growth across an ever growing kids and teens market, we are looking for a Senior Brand Strategist. In this role, you’ll use your curiosity, critical thinking, creativity, and storytelling capabilities to unlock new opportunities with brands looking to reach teen and youth audiences.
As a Brand Strategist at SuperAwesome, you will be part of a team of experts who are at the heart of enabling our broader team during the pre-sale cycle. Partnering collaboratively across sales, gaming, creators, marketing, insights, and customer strategy teams to support our revenue goals.
In this role, you will:
Partner closely with sales, product marketing, partnerships, gaming/creators, and marketing in three key ways: storytelling, ideating, and educating, to differentiate the SuperAwesome brand and our products to win new business, earn repeat business, and secure bigger, more diversified deals.
You will help internal teams think critically about an agency or client’s needs by providing research and/or insight analysis, and then build narratives that specifically address those needs in order to position SuperAwesome as the most credible and creative partner.
You will support both complex RFP responses as well as non-RFP based strategic initiatives, like repositioning a SuperAwesome product, creating a vertical specific playbook, or writing a client specific newsletter.
Brand strategy works “upstream” on deliverables and strategists rarely work alone, so success is always a collaborative effort. But there should be a clear attribution to the work of a Brand Strategist across three key areas:
RFP wins (ideating + storytelling): Brand strategy provides ideation and/or narrative support to provide a clear, compelling response to an RFP.
Repeatable SuperAwesome or product specific narratives (storytelling): Brand strategy has created a new insight driven narrative structure that solves a specific client need and then adapts/iterates this narrative for broader distribution to positively impact work across multiple SuperAwesome teams.
New outreach and opportunity identification (education + storytelling): Brand strategy has used their knowledge of market and client trends to identify a potential new business opportunity and has helped sellers “get smart” in order to engage in meaningful conversations with a specific client, or has used this knowledge of market/client trends to identify a new revenue growth opportunity across clients and has worked with appropriate teams to create new materials for sellers.

Requirements

• Able to develop insight backed narratives to respond to a RFP or strategic initiative
• You are able to think critically about a specific project and develop a narrative approach based on those needs vs. copying/pasting other decks. You think creatively about what data/insights are available, and new ways to tell a story.
• You come to meetings prepared with WIP materials, ready to discuss your POV based on a thorough understanding of the project and your research.
• All narratives will be edited and refined throughout a project’s lifespan, but you need to be able to kick-off the narrative and be able to discuss/refine the narrative based on feedback from internal teams.
• Confident in running projects as the point person
• As a point person, you will be responsible for developing an approach and initial response to a project, and then work with your manager to refine.
• While we expect you to be able to work independently and take the lead on a project, you will be supported with internal teams, project check-ins and collaborative working sessions.
• Foundational in big idea generation
• You do not need to be the most creative person in the room, but the most curious.
• You are foundational in big idea generation by supplying actionable “get smarts,” creative references, or other materials that can inspire brainstorms.
• You are able to glean the most interesting insights from a pile of data to inform creative thinking, not just provide a data dump.
• Highly skilled communicator and collaborator
• Effective at presenting to internal and external teams.
• You are able to effectively communicate insight-driven narratives and ideas to internal and external teams, able to answer any questions, and support the wider team in selling through ideas or opportunities because you are well-versed in the solution.
• Have an experimental mindset and a genuine curiosity for kids and teens behavior
• Be curious and knowledgeable about new media platforms like immersive gaming (Roblox, Fortnite), streaming, audio and creator content.
• You have the highest degree of professional ethics and integrity.
• Always demonstrating our performance principles.

Responsibilities

• Partner closely with sales, product marketing, partnerships, gaming/creators, and marketing in three key ways: storytelling, ideating, and educating, to differentiate the SuperAwesome brand and our products to win new business, earn repeat business, and secure bigger, more diversified deals.
• Help internal teams think critically about an agency or client’s needs by providing research and/or insight analysis, and then build narratives that specifically address those needs in order to position SuperAwesome as the most credible and creative partner.
• Support both complex RFP responses as well as non-RFP based strategic initiatives, like repositioning a SuperAwesome product, creating a vertical specific playbook, or writing a client specific newsletter.
• Provide ideation and/or narrative support to provide a clear, compelling response to an RFP.
• Create a new insight driven narrative structure that solves a specific client need and then adapts/iterates this narrative for broader distribution to positively impact work across multiple SuperAwesome teams.
• Use their knowledge of market and client trends to identify a potential new business opportunity and has helped sellers “get smart” in order to engage in meaningful conversations with a specific client, or has used this knowledge of market/client trends to identify a new revenue growth opportunity across clients and has worked with appropriate teams to create new materials for sellers.

Benefits

• 20 days holiday + 10 public holidays + Winter Break.
• Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers.
• 30 day sabbatical for employees who have reached 7 years tenure.
• Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2,000 funded HSA. Also, up to 65% employer contribution for family plans.
• Dental & Vision Plans through MetLife, fully funded for you and your family.
• 401k with Vanguard with SA Safe Harbor contribution up to 4%.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed