Senior Brand Marketer

Neuberger Berman•New York, NY

10d•$140,000 - $160,000•Hybrid

About The Position

Neuberger Berman’s Global Brand Experience team is a center of excellence responsible for shaping how our brand shows up across channels, regions, and audiences. We are seeking a Senior Brand Marketer to help elevate and expand our brand presence globally, leading initiatives focused on strategic messaging, and commercial content for campaigns, curating the brand message and tone, supporting advertising and promotional efforts. This is a highly collaborative role bringing to life creative ideas aligned with brand initiatives, digital strategies and supporting the execution of impactful campaigns for diverse audiences. The Senior Brand Marketer stewards our brand messaging, narrative, and positioning across institutional, intermediary, and private wealth segments.

Requirements

Bachelor’s degree in marketing, communications, or a related field; or equivalent industry experience.
7+ years of brand marketing experience, with a focus on integrated campaigns, messaging, and digital collaboration.
Experience within financial services is required; asset management experience is strongly preferred.
Exceptional strategic and narrative brand writing skills for multi-channel touchpoints, with the ability to communicate clearly and craft compelling stories.
Proven track record of working effectively in a global or matrixed environment, partnering across regions, channels, and functions.
Strong relationship management and communication skills; able to influence, guide, and drive alignment while maintaining positive, collaborative relationships.
Analytical mindset with experience using data, brand research, and campaign performance metrics to inform strategy and measure success.
Experience managing or supporting brand campaigns that span digital, social, and offline channels.
Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Nice To Haves

Proficiency with PowerPoint and Excel for executive-ready presentations and reporting.
Experience with Adobe Creative Cloud (e.g., InDesign, Illustrator, Photoshop)
Familiarity with project management platforms such as Monday.com, Airtable, or Workfront.
Experience working with data and analytics tools (e.g., Tableau or Power BI); exposure to Sigma is a plus.
Experience with CMS platforms (e.g., Sitecore) and templating tools such as Templafy.
Exposure to marketing technology and digital measurement tools supporting brand and campaign performance.

Responsibilities

Executing the global brand strategy, ensuring alignment with firm priorities, business objectives, and market trends.
Serve as a steward of the brand—overseeing messaging, tone, and overarching narratives across channels, regions, and business lines
Implement and maintain brand guidelines to ensure consistency across all client and employee touchpoints and regions.
Lead and manage the strategy of global brand sponsorships and marquee brand programs.
Translate strategic goals into integrated brand campaigns across digital, social, and offline channels.
Lead strategic messaging for global campaign platforms, ensuring a unified, differentiated and impactful narrative
Oversee the development of high quality branded marketing content, that reflects the brand’s identity and effectively engages audiences across (web, social, email, presentations, video scripts, and other client-facing content).
Partner with the advertising and performance marketing teams to ensure brand campaigns are aligned with broader media and demand - generation strategies.
Work closely with social media, digital marketing, product, channel marketing, communications, investments, corporate events, and internal communications to ensure cohesive brand storytelling and governance.
Provide strategic brand input for campaigns, events, sponsorships, and platform programming.
Serve as a trusted advisor between the brand team and other departments, ensuring adherence to brand standards
Support the continuous design, measurement, and reporting of brand insights, including brand tracking studies, client journey analyses, and other dashboards.
Partner with analytics and digital marketing teams to review brand metrics and campaign performance, using insights to inform messaging strategy, GTM approaches, and ongoing optimization.
Stay informed on industry trends, competitor activity, and evolving client expectations to ensure the brand remains relevant, differentiated, and innovative.
Manage media, creative, and other agency relationships by providing clear strategic direction and feedback, and ensuring effective communication of key information, research, insights, firm news, and project objectives.
Oversee SOWs, timelines, and invoice processing, in coordination with internal partners.
Act as a bridge and partner between the brand team and other departments (channel marketing, content, digital marketing, product, communications, investments, corporate events and internal communications) to ensure brand cohesion for platform programming
Help drive disciplined processes and best practices for how the Brand Experience team engages constituents across the firm (globally, crosschannel, and crossregion).
Champion a culture that values both creativity and analytical strategic thinking—grounding all brand programs in data, research, and measurable outcomes.