Senior Brand Manager

Henkel group • Westlake, OH

12d • $100,000 - $130,000

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• College Degree - BS/BA business management with strong marketing emphasis. MBA preferred
• Experience - 5+ years marketing experience
• High Proficiency with PC applications: Excel, PowerPoint
• Proven track record of brand management or product manage with sales growth and profitable results.
• Entrepreneurial drive to take a business into new, uncharted territory.
• Motivation to get the job done to exceed performance standards.

Responsibilities

• The Senior Brand Marketing Manager will be responsible for developing and building the brand equity as a means of achieving long-term profitable growth.
• The role will be dedicated to enhancing brand presence in the market to align to our brand charters and better relate to end-user needs.
• This leader will be a self-motivator, have entrepreneurial spirit, be creative and get a strong sense of ownership.
• The Marketing Manager will be balanced with capabilities to perform his/her functions in an expedient manner with accuracy and a passion to win.
• Have a deep understanding of our brand charters and be stewards of the brands.
• Build consumer awareness, generate trial, increase distribution and drive sales by developing effective and holistic go to market strategies.
• Participate & steer cross functional team in executing all marketing tactics across the plan.
• Work with Brand Directors to develop communication campaigns for each brand and work closely with agencies to execute.
• Develop marketing concepts for new item launches to clearly define the end-user insight, the unique product positioning and the reason to believe.
• Steer the brand execution across all touchpoints including e-commerce, brand websites, in-store, trade shows etc…
• Build brand presence on shelf by owning the packaging concept development and execution.
• Create consistency in the brands by defining brand and packaging guidelines.
• Create content strategies across brands that are relevant to our target audience, and valuable to our customers, and work with partners to execute in a timely manner.
• Track, measure and report progress on key strategic initiatives outlined by the business.

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees