Senior Brand Manager

Spin Master International•New York City, NY

12d•$120,000 - $130,000•Hybrid

About The Position

The Sales Strategy & Planning team connects our brands with customers, categories and shoppers, and is responsible for developing and informing our category and brand priorities, go-to-market plans and oversee the US P&L for assigned business segment. The Senior Brand Manager (SBM), Sales Strategy & Planning is part of the Brand & Category team and is responsible for driving the development, implementation and management of the strategic and tactical marketing plans to drive consumer demand in the US Market and oversee the US P&L for assigned business segment. The SBM will also lead a team to achieve goals within the US Marketing plan.

Requirements

Experience managing a portfolio of business in the US market
Passionate about the Games & Outdoor category and has a deep understanding of how to go to market with products
Experience working with licensors and managing licensed brands preferred
Consumer product brand and marketing management experience in a new product-oriented industry, preferably in toys, entertainment, or other pop culture products
Strong brand management skills – experience with pricing, P&L management, channel and portfolio management and ability to deliver strong marketing plans
Strong collaboration skills – ability to work closely with Sales to deliver against commercial goals
Demonstrated abilities to work in a matrix environment with the ability to forge strong relationships within the company
Experience managing pricing/profitability, forecasting, marketing budgets, and a P&L with proven results of achieving MC/DC/GS$ targets
Working knowledge of a variety of marketing tactics from Digital, Social and Retail Media/Ecom
Ability to navigate or learn new systems – Power BI, SAP, Circana, Forecasting Tools
Required competencies include data/performance analysis, P&L/pricing management, budget management, decision making ability, conceptual ability, creative ability, performance management, conflict management, and tenacity

Nice To Haves

Experience working with licensors and managing licensed brands preferred

Responsibilities

Manage the Games & Outdoor portfolio to exceed annual corporate goals – revenue, margin, market share and consumer demand in the US market
Manage the financial aspects of the portfolio, including costing and pricing, P&L, marketing budget, forecasting, promotional opportunities, SKU rationalization and profitability analysis.
Manage mix/pricing to achieve financial objectives, keep to pricing deadlines, liaise with Brand Finance and Sales.
Collaborate with Sales and Marketing teams to establish consumer-centric retailer activation plans – product lines, strategic retailer marketing plans, promotional plans.
Support customer and channel priorities, strategies and plans.
Partner closely with Sales Operations and Commercial Analytics to add value to sales organization with actionable insights
Use forecasting and market insights tools including Circana and Brand Health Trend Reports to evaluate brand performance and marketing effectiveness
Leverage POS data, marketing performance, and competitive insights to drive commercial results across a portfolio of brands.
Manage relationships with key external partners to ensure we deliver on brand priorities, amplification of current priorities and drive synergies across product, marketing and pricing
Identify market trends & and competitive insights to support portfolio management and go-to-market plans for the US
Toy Fair – A key member of the wider team responsible for preparing for and contributing to Toy Fair.
Present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support
Manage relationship with external licensor partners and internal franchise teams on marketing plans, budgets, retail/commercial strategies, forecast submissions and creative approvals.
People Management: Lead a team of direct reports on plans, targets, workload and development.
Be a mentor within the wider business.