Manager, Senior Brand

ZEISS•Hebron, KY

About The Position

How many companies can say they have been in business for over 178 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What’s the role? The Senior Brand Manager – OTC Brand Launch will lead the U.S. commercialization of a new ZEISS brand extension into a new category. This role owns the end-to-end go-to-market strategy, demand generation, and financial performance for the launch across U.S. retail, pharmacy, club, mass, and e-commerce channels. This is a highly visible, cross-functional leadership role responsible for translating the strength of the ZEISS master brand into a successful new category entry, driving both brand equity and commercial results. The ideal candidate is both strategic and hands-on, with deep experience in CPG or OTC product launches, regulated categories, omnichannel media, and retail execution with deep experience in agency management. Sound Interesting? Here’s what you’ll do:

Requirements

Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce).
Define the value proposition and messaging, adapting the global strategy for the U.S. market.
Manage P&L, forecasting, and financial performance tracking.
Ensure all activities comply with regulatory and legal standards.
Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence.
Monitor category trends and analyze performance data to inform strategy and optimize results.
Oversee agency and vendor relationships to ensure high-quality execution.
Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift).
Execute integrated campaigns and support retail promotions/events.
Oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures.
Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
Ensure alignment with organizational goals and values, driving engagement and accountability within the team.
Follows safety standards and reports any safety concerns to leadership.
Performs other duties as assigned.

Responsibilities

Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce).
Define the value proposition and messaging, adapting the global strategy for the U.S. market.
Manage P&L, forecasting, and financial performance tracking.
Ensure all activities comply with regulatory and legal standards.
Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence.
Monitor category trends and analyze performance data to inform strategy and optimize results.
Oversee agency and vendor relationships to ensure high-quality execution.
Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift).
Execute integrated campaigns and support retail promotions/events.
Oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures.
Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
Ensure alignment with organizational goals and values, driving engagement and accountability within the team.
Follows safety standards and reports any safety concerns to leadership.
Performs other duties as assigned.