LN Media & Sponsorship || Senior Brand Manager

LIVE NATION ENTERTAINMENT INC•New York, NY

66d

About The Position

LIVE NATION ENTERTAINMENT Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world, promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. LIVE NATION MEDIA & SPONSORSHIP Our Media & Sponsorship division employs a sales and marketing team that creates and maintains relationships with sponsors through a combination of strategic global, national and regional opportunities tied to our concerts, festivals, venues, ticketing assets, websites and custom experiences. We work with our brand partners to develop marketing programs that connect them directly to fans and artists. Our ultimate job is to leverage the power of live music to drive our brand partners' business. BRAND MANAGEMENT Sitting within Live Nation Media & Sponsorship, the Brand Management team is a collection of ambitious, resourceful, passionate, and strategic-minded individuals that thrive in an environment full of variables and unknowns. Seamlessly moving between music strategy presentations, on-site festival activations, social media plans, and client hospitality events, we collaborate with every team at Live Nation to drive our clients' businesses and brands forward. Team members will be directly involved with the following: Client Relationship & Service Business Development & Growth Program Activation & Performance Innovation & Optimization Financial Planning & Reporting Team Management & Development WHAT THIS ROLE WILL DO Provides professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs Define, confirm and oversee the measurement of Key Performance Indicators (KPI) for client programs that demonstrate delivery of objectives and return-on-investment Manages the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals Leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc…) to ensure alignment between LN & client on strategy, delivery and performance of partnership Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs Serves as internal point of contact for client specific financials including overall profitability, forecasts, and program budgets and ensures timely and accurate financial reporting of sponsorship programs Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients Assists Senior Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment Solves problems proactively with timely updates to manager and escalates challenges that require additional attention Explores marketing trends, emerging technologies, and best practices to add value to sponsorship programs and drive personal learning & development Proactively support peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns Impacts department wide development initiatives that improve overall team efficiency and effectiveness Participates in learning and development sessions that support their annual professional development and growth plans

Requirements

Bachelor's degree in business, marketing, communications, or a related field of study
5-8 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
1-2 years of direct employee and/or agency management experience
Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
Excellent communication skills - written, verbal, presentation and visual storytelling
A proactive, collaborative, and organized working style
Excellent interpersonal skills for building relationships internally and externally
Track record of working with recognizable global brands and growing client relationships
Experience with marketing programs across physical and digital components preferred
Record of success building, selling, and delivering innovative marketing programs with measurable results
Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary
Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
Proficiency in enterprise technology platforms including Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
Strong passion for music, including knowledge of relevant artists and industry trends
Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice

Responsibilities

Provides professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation
Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs
Define, confirm and oversee the measurement of Key Performance Indicators (KPI) for client programs that demonstrate delivery of objectives and return-on-investment
Manages the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
Leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc…) to ensure alignment between LN & client on strategy, delivery and performance of partnership
Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
Serves as internal point of contact for client specific financials including overall profitability, forecasts, and program budgets and ensures timely and accurate financial reporting of sponsorship programs
Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
Assists Senior Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment
Solves problems proactively with timely updates to manager and escalates challenges that require additional attention
Explores marketing trends, emerging technologies, and best practices to add value to sponsorship programs and drive personal learning & development
Proactively support peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns
Impacts department wide development initiatives that improve overall team efficiency and effectiveness
Participates in learning and development sessions that support their annual professional development and growth plans

Benefits

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match

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