Senior B2B Marketing Specialist

Jobgether

23h•Remote

About The Position

This role is ideal for a strategic and creative marketing professional ready to drive measurable results in a B2B environment. The Senior B2B Marketing Specialist will lead end-to-end marketing campaigns, translating business objectives into actionable strategies that generate pipeline and enhance brand visibility. This position requires both hands-on execution and data-driven decision-making, managing content, digital campaigns, email marketing, SEO, and paid channels. The successful candidate will collaborate closely with business leaders, ensuring campaigns are aligned with company goals while maintaining a consistent brand voice and visual identity. Working remotely with autonomy, the role emphasizes accountability, creative problem-solving, and continuous optimization for performance. Itâs an opportunity to shape marketing outcomes, support growth initiatives, and contribute directly to the companyâs success in a fast-paced, professional services setting.

Requirements

Proven experience as a B2B marketer, ideally in professional services or similar industries
Hands-on experience building and running full-funnel campaigns that drive measurable results
Strong written and verbal communication skills; ability to create compelling messaging and visuals
Proficiency in marketing platforms and tools such as Zoho, Mailchimp, Canva, WordPress, and LinkedIn
Experience with SEO, conversion optimization, email marketing automation, and performance analytics
Ability to work independently with accountability, balancing creativity with strategic execution
Strong project management skills with attention to detail and ability to meet deadlines
Collaborative mindset with experience working alongside leadership teams and cross-functional stakeholders

Responsibilities

Develop and execute integrated B2B marketing campaigns across email, web, social media, paid channels, and events
Manage content creation, editing, and curation, ensuring alignment with brand voice and positioning
Oversee website management, landing pages, SEO, and conversion optimization to maximize lead generation
Implement and optimize email marketing campaigns, marketing automation, and lead nurturing workflows
Track, analyze, and report on campaign performance, pipeline contribution, ROI, and key marketing KPIs
Collaborate with business leaders to translate growth objectives into actionable marketing strategies
Manage marketing tools and platforms, including CRM, email, design, and content management systems
Ensure consistent brand representation and messaging across all channels and materials

Benefits

Permanent work-from-home setup with company-provided equipment and secondary Wi-Fi modem
21 leave credits annually, 100% conversion of unused leave
HMO coverage starting on Day 1
13th-month pay and monthly gift vouchers
Milestone recognition tokens (Birthday, Anniversary, Christmas)
Active employee engagement including physical events (Christmas party, team building) and virtual events (town halls, contests)
Work-life balance initiatives and flexible remote working arrangements

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