Senior Associate, Out of Home

Omnicom Media US H&S•New York, NY

5h•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Senior Associate, OOH is responsible for day-to-day account service and media buying, which includes planning, buying and tracking of out-of-home media plans. The Senior Associate is expected to have a strong working knowledge of the media space and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time.

Requirements

Bachelor’s degree from a four-year accredited college or university
Minimum of 2 years of media planning/buying experience, with a preference for out-of-home expertise
Demonstrated success in managing media campaigns and client deliverables in a professional setting
Strong written and verbal communication skills, with the ability to liaise effectively with internal teams and clients
Solid understanding of media planning fundamentals and industry best practices
Ability to mentor junior team members and contribute to a collaborative team environment
Familiarity with current media trends, tools, and innovations in the OOH space

Responsibilities

Lead the development, writing, and presentation of strategic OOH media plans and recommendations for existing and prospective clients
Manage day-to-day OOH account responsibilities, including planning, negotiating, buying, and campaign execution
Monitor and evaluate competitive activity and marketplace developments to inform planning strategies
Identify and assess non-traditional and emerging OOH opportunities aligned with client goals
Maintain strong working relationships with clients, agency partners, internal stakeholders, and external vendors
Respond to client requests including plan and budget changes, and provide relevant marketplace insights
Oversee market inspections and on-site reviews of OOH programs with vendors and clients, as appropriate
Resolve billing discrepancies and support the finance team to ensure timely and accurate billing
Stay current on OOH trends, innovations, research methodologies, and media landscape shifts
Maintain comprehensive knowledge of non-traditional OOH media companies and offerings
Attend and contribute to internal and external meetings and presentations
Build and maintain productive partnerships with OOH sales representatives and media owners