Senior Out of Home Media Buyer

Morgan & Morgan, P.A.

16h•$100,000 - $150,000

About The Position

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People. Summary We are looking for a Senior Out-of-Home Media Buyer to join our Marketing team! Successful candidates will analyze and interpret market analytics to determine optimal OOH medium for placement and marketing campaigns. Candidates located in the South, Southeast, Mid-West, or California are preferred due to travel requirements.

Requirements

7+ years in the OOH Industry with direct Buying/Planning experience
Eagerness to engage with vendors and advertising outlets to develop partnerships
Ability to function with minimal guidance and tight deadlines
Minimum four year college degree and 12+ years of work experience
High level of computer technical skills including Slack, Monday.com, Google Drive, Drop Box and One Drive
Understanding of Geopath insight suite and explorer module for analyzing OOH campaigns

Nice To Haves

Knowledge of OOH terminology and ability to update program details on Google Sheets
Familiarity with third party research reports i.e., Kantar, Scarborough, Nielsen
Geopath certified and trained for data reporting
Strong written and verbal skills
High degree of negotiating and analytical skills

Responsibilities

Analyze and interpret market analytics to determine optimal OOH medium for placement and marketing campaigns
Negotiate and procure the desired advertising space and media slots by market and partnership, the buyer should be highly persuasive and secure advertising spaces that ensure the maximum reach of campaigns with consistent pricing
Conduct market research, analyze demographics, media usage, traffic patterns, client attributes to define the target audience and campaign requirements
Develop advertising strategies and campaigns with marketing teams to most proactively reach the desired audience, at the most competitive CPM level
Manage and prepare budgets and monitor campaign costs, ROI and CPM metrics, and identify new opportunities for growth
Visit designated markets to preview selected assets and monitor competitor's impact, cultivate and maintain strong and professional relationships with all media partners and executives
Collaborate with Design and Marketing to plan for campaign messaging and asset delivery
Prepare Posting Instructions for Account Executives and submit designs for posting
Submit and approve proofs for Printers for all materials in the campaign, review each proof for accuracy of office, disclaimers, size, shipping and delivery
Prepare analysis of proposed campaign with Google Sheets in RFP format
Provide internal reporting, demographic analysis, Prime Lingo and Kantar research for presentation of campaign to Finance
Validate plan with TRP, Reach and Frequency and CPM
Negotiate competitive rates and terms consistent with Morgan & Morgan standard programs