Senior Associate, Integrated Media Planning

Omnicom Media Group US OMD•New York, NY

37d•$40,000 - $75,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Overview The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation and tracking of media plans, activations and presentations. The Senior Associate is expected to have a strong working knowledge of the media space (both traditional and digital media, with an emphasis in audio) and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a steppingstone towards managing a planning team as the leader of an associate planner. This role provides an opportunity to develop people management skills, evaluating their performance, and managing their growth

Requirements

Graduate of a four-year college or university
1-2 years of media planning experience
Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
Sufficient communication skills across internal teams and client-facing contacts.
Comfort planning across channels and platforms
Readiness to learn the client service aspect of media planning
Command of media fundamentals and ability to educate an Assistant
Ready to take on management responsibilities
Understanding of key research sources
Some knowledge of current trends and innovations in media
Comfort with trafficking, data, analytics and measurement

Responsibilities

Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.