Senior Associate, Media Planning

Quad Med Medical Clinic•Chicago, IL

3d•$62,000 - $75,000

About The Position

General Purpose of Job: The primary role of the Sr. Associate, Media Planning is to develop, maintain and manage media plans for assigned clients. This includes all plan recommendations with allocated budgets, flowcharts, buying guidelines and recommendations to the Media Investment teams. The successful Sr. Associate provides a high level of service to assigned accounts by creating insightful, data-driven media plans within budget, working collaboratively with assigned client(s) and internal stakeholder(s), and stewarding approved media plans through to completion.

Requirements

Bachelor’s degree (communications, marketing, or advertising) or equivalent
2-4 years of relevant work experience in media planning or buying at an agency or client
Proficient with Microsoft Office applications
Participation in at least one full planning cycle and development/implementation of at least two media plans
Thorough understanding of the media process, media department and inter-department relationships
Detail oriented, with exceptional organizational and multi-tasking skills
Strong verbal and written communication skills to effectively interact with clients, vendors and at all levels of the internal organization
Ability to “tell a story” and present well-considered ideas and solutions through well-thought-out presentations with meaningful facts, insights and visuals
Ability to work well within a fast-paced, team oriented environment
Ability to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
Strong analytical skills, ability to relate results to client business objectives
Experience with traditional and digital media required

Nice To Haves

Experience with the following preferred: MediaOcean, Nielsen, MRI, Scarborough, Media Radar, DoubleClick

Responsibilities

Aids in the creation of client communication plan objectives and strategies through collaboration with cross-functional teams and client(s)
Conduct research via media tools and resources to develop audience and landscape insights to inform strategies and tactics
Develop reach and frequency scenarios to determine effective media mix
Work with activation teams to understand marketplace trends including planning rates, inventory constraints, new programs/initiatives, etc., and develop top level cost-outs
Creates and maintains media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports
Draft and present media recommendations, reports, and POVs to internal and external stakeholders
Manage plan reconciliation across all forms of media and integrate with department subject matter experts when needed
Collaborate on ongoing media optimizations throughout the campaigns through campaign analyses and reporting
Analyze metrics and media competitive data to draw meaningful insights and implications
Manage clients’ budgets throughout the entire cycle of a campaign and maintain accurate records
Foster and maintain positive client and vendor relationships through written and verbal communications
Provide clear, concise, accurate implementation documents that are routed to internal account teams and media vendors as required by Supervisor or other departments
Maintain appropriate records of all written directions, work orders, recommendations, and media contracts, which result in client decisions or approvals, particularly authorizations to proceed with chargeable services
Keep all members of account and media teams informed of problems or opportunities that could impact a client’s media plan outcomes or budgets
Ensure best practices and agency processes are being followed on behalf of assigned client(s)
Attend and participate in internal meetings, as necessary
Perform other related duties as required or assigned