Senior Associate, Email Marketing

MILKEN INSTITUTE•Washington, DC

14h•Hybrid

About The Position

Milken Institute is seeking a creative, passionate, and data-driven email marketing professional who is an expert at guiding and building customer journeys. This candidate must have a solid understanding of how email can amplify brand content and messages, deliver on business objectives, and ultimately benefit owned communications efforts for a variety of audiences across the Milken Institutes’ pillars. Reporting directly to the Senior Director of Marketing, this position is responsible for planning and executing email campaigns as well as managing email segmentation, personalization strategies, technology implementations, email delivery and acquisition efforts, and overseeing email data analysis and best practices for email design and listing quality. This candidate must have experience in Salesforce Marketing Cloud.

Requirements

Bachelor’s degree in marketing or communications or related field.
Minimum of three years of experience developing and managing optimized marketing campaigns in a nonprofit, political, or public policy setting with increasing responsibility.
Experience building campaigns within Salesforce Marketing Cloud.
Understanding of CAN-SPAM, GDPR, CASL, and internal governance email laws.
Excellent understanding of marketing concepts and metrics.
Knowledge of HTML, CSS and email design best practices.
Experience writing copy to translate and promote complex materials and craft messages for specific audience segments for ads and emails.

Responsibilities

Lead Milken Institute’s email marketing strategy and editorial calendar to drive traffic, engagement, leads, visibility, and support.
Manage email marketing campaigns end-to-end, including planning, targeting, building, testing, reporting, and optimization.
Develop documentation and road maps for processes and A/B tests for communication needs that succeed through email.
Stay current with best practices, strategies, and industry standards related to email marketing.
Direct activities related to Salesforce Marketing Cloud contact management, ensuring that email lists are healthy and continue to grow.
Segment lists based on behaviors like past email engagement and website interactions.
Build and manage automated, multi-touch email customer journeys in Salesforce Marketing Cloud to drive engagement and conversions across audience segments.
Design and optimize lifecycle email journeys based on user behavior, preferences, and engagement data to support deeper audience relationships.
Collaborate with cross-functional teams to map audience touchpoints and develop journey logic that aligns with program and business goals.
Analyze journey performance and iterate based on engagement trends and conversion outcomes to improve marketing effectiveness.
Create email reporting dashboards and custom reports analyzing campaign performance to provide actionable recommendations and continuously improve the Milken Institute’s communication strategies.
Work closely with other team members to provide best practices and analyses that will help drive business goals.
Duties as assigned.