Senior Associate, Content Development and Digital Activation

TIAA • Chicago, IL

1d • Onsite

About The Position

The Senior Associate, Content Development & Digital Activation is an execution-focused role responsible for developing innovative high-impact activation content for standalone and campaign plans and coordination of the Nuveen digital educational content platform. This role combines digital planning and execution, activation-focused content creation with platform management, coordinating platform functionality, engaging advisor experiences, and data-driven optimization. The ideal candidate is an accomplished short-form and promotional/activation content developer and executor who excels at translating complex investment concepts into accessible content while managing multi-channel digital activations and platform operations.

Requirements

• 3 years of progressive experience in content development planning, digital marketing, campaign management, and platform operations – preferably focused in asset or investment management
• 3 years of experience writing and editing marketing or educational content, preferably in private markets or alternative investments

Nice To Haves

• 5 years of progressive experience in content development planning, digital marketing, campaign management, and platform operations – preferably focused in asset or investment management
• 5 years of experience writing and editing marketing or educational content, preferably in private markets or alternative investments
• Experience with multi-channel campaign execution and marketing automation platforms
• Experience in financial services, advisor education, or B2B professional development environments strongly preferred
• Demonstrated ability to manage multiple concurrent initiatives and stakeholders

Responsibilities

• Lead creation and execution of multi-channel Advisor Education activation campaigns across email, social media, promotional materials, and digital touchpoints
• Write, edit, and design compelling activation content that drives advisor engagement and action
• Build activation workflows and lead follow-up journeys in coordination with Client Marketing and Advisor Education teams
• Work with cross-functional teams to deliver integrated campaigns on time and on strategy
• Collaborate with Advisor Education, Marketing and subject matter experts to ensure campaign alignment and brand consistency
• Execute activation campaigns through marketing automation platforms (Hearsay, email marketing tools) and CRM systems
• Manage end-to-end campaign execution including brief development, stakeholder coordination, content production, deployment, and post-campaign analysis
• Coordinate and oversee placement and production across Advisor Education digital platforms, ensuring optimal functionality and user experience
• Coordinate with key functional Nuveen business units and external vendors to manage digital platform navigation structure, content placement and taxonomy, and navigation structure
• Coordinate with Nuveen stakeholders and external vendors on platform governance, maintenance, updates, troubleshooting, and enhancements
• Act as primary platform gatekeeper, creating and providing forward content planning and scheduling, maintaining content quality standards and governance protocols
• Oversee digital and campaign content management lifecycle including uploads, updates, archiving, and version control across platforms
• Coordinate with vendor to resolve user support escalations and platform issue resolution
• Ensure compliance with data privacy, security protocols, and regulatory requirements
• Manage integration points between digital platforms and relevant marketing technology stacks
• Access digital platform metrics, review and analyze
• Develop and execute regular platform reporting
• Leverage AI tools to enhance content personalization, workflow automation, and user experience optimization
• Create and execute activation components, including social (LinkedIn, Hearsay) digital splash pages, video and email
• Develop content briefs, manage review cycles, and ensure content meets quality, compliance, and brand standards
• Develop short-form digital educational content (2 pages or less) for financial advisors and end-investors
• Adapt content for multiple formats and distribution channels
• Collaborate with analytics partners to develop and maintain performance dashboards for digital platforms and activation campaigns
• Manage internal Domo analytics platform and support reporting from Domo and other analytics platforms
• Track key engagement metrics (enrollment, registrations, completion rates, click-through rates, leads, lead conversion metrics)
• Translate data insights into actionable recommendations for content and campaign optimization
• Monitor campaign performance and recommend measurement frameworks
• Create and deliver reports for internal audiences

Benefits

• a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones
• a superior retirement program
• highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees