Senior Associate, Consumer Content & Community
About The Position
Maven is looking for a Senior Associate, Consumer Content & Community who will report to our VP of Product and Consumer Growth. As a B2B2C company, we are seeking a creative and analytical content creator who will appeal to the end-user: the person who could benefit from compassionate, committed care in reproductive and women's health - across fertility, pregnancy, menopause, hormone and metabolic health and more. We're looking for a high-agency, scrappy, AI-native marketer who lives and breathes consumer culture. Someone who instinctively knows what plays on Instagram, TikTok, and other channels, understands how creators think, and is excited to build a short-form content engine. They will bring passion to experimenting relentlessly, producing a high volume of short-form video daily, and shaping the repeatable playbook that will fuel our next stage of growth. This is for someone who loves shipping fast, learning publicly, and bending new AI tools to their will. You'll be driving the early phase of our creator + content ecosystem, and we will give you the creative freedom needed to move quickly.
Requirements
- AI-native and TikTok-native
- High-agency, scrappy, fast-moving
- Creative and analytical
- Comfortable being a one-person studio
- Strong storyteller and cultural observer
Nice To Haves
- Healthcare and/or Health & Wellness experience is a bonus
Responsibilities
- Own the creating and publishing short-form videos every day across TikTok, Reels, and YouTube Shorts.
- Produce the content yourself, including filming, editing, captioning, and remixing. Leveraging AI tools across editing, ideation, voice/clip gen, scriptwriting, auto-captioning, analysis) to accelerate production. Collaborate with micro-creators and influencers to scale output.
- Develop and refine the playbook for what resonates in market: formats, hooks, scripts, editing styles, and distribution tactics.
- Build and manage relationships with creators, ambassadors, and micro-influencers.
- Analyze performance daily and adjust in real time.
- Create lightweight reporting to identify leading indicators of potential virality.
- Partner with Brand, Growth, and Product while maintaining independence for speed.
- Funnel consumer insights back into brand and product teams.
Benefits
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Ambulatory Health Care Services
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
