Senior Manager, Global Consumer Experience & Content

Kimberly-Clark•Atlanta, GA

7d•Hybrid

About The Position

Senior Manager, Global Consumer Experience & Content Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Global Consumer Experience & Content Senior Manager is responsible for defining and driving the global strategy, best practices, and governance for all owned media channels, excluding paid media. This role will lead the vision for our brands’ own content including websites and social media platforms, ensuring a consistent and elevated consumer experience across all markets while safeguarding governance, safety, and reputation. This includes setting global frameworks for content creation, influencer and creator partnerships to enable local market execution and scaling. In this role, you will: Global Owned Media Strategy: Develop and own the global strategy for owned media channels, including websites, social media platforms, influencer programs, and content hubs. Ensure the strategy aligns with overarching global marketing objectives, brand messaging, and business goals. Consumer Experience & Connections: Partner with Segments and GSLs to develop Connections and Consumer Experience strategies, embedding industry-leading practices. Oversee content governance to ensure consistency, compliance, and brand integrity. Drive innovation in content formats, including video, interactive experiences, and emerging channels. Social Media Leadership: Build and scale social first owned media capability, ensuring governance, safety, and brand reputation. Develop social influencer and creator models to amplify brand reach and engagement. Establish measurement frameworks for social content performance and consumer sentiment. Partner with markets to enable adoption of global content and social strategies. Provide toolkits, training, and best practices to accelerate capability building. Ensure seamless integration of content and social into sector campaigns and consumer journeys. Web Experience Management (WEM): Lead Web Experience Management: Partner with DTS and Global/ Segment teams to deliver the strategy for managing brand websites and delivering personalised, high-quality digital experiences. Drive consistency and governance globally to drive scalability and best-in-class performance across brand.com sites. Drive migration and optimization of websites to the global Digital Experience Platform (DXP), ensuring compliance, security, and futureproofing for AI-driven experiences. Additional Responsibilities: Monitor emerging trends in social, content, and consumer experience to inform strategy. Manage agency and platform partnerships for content creation and social activation. Drive compliance with data privacy, safety, and brand standards across all consumer touchpoints. About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Requirements

Bachelor’s Degree, MBA or graduate level degree in relevant field preferred
Minimum 10 years experience in consumer experience, content strategy, and social media leadership within global organizations.
Proven track record in setting global best practices and governance, developing and scaling content and social strategies across multiple markets.
Strong understanding of digital ecosystems, including owned platforms, influencer marketing, and web experience management.
Excellent stakeholder management and communication skills.

Responsibilities

Global Owned Media Strategy: Develop and own the global strategy for owned media channels, including websites, social media platforms, influencer programs, and content hubs. Ensure the strategy aligns with overarching global marketing objectives, brand messaging, and business goals.
Consumer Experience & Connections: Partner with Segments and GSLs to develop Connections and Consumer Experience strategies, embedding industry-leading practices. Oversee content governance to ensure consistency, compliance, and brand integrity. Drive innovation in content formats, including video, interactive experiences, and emerging channels.
Social Media Leadership: Build and scale social first owned media capability, ensuring governance, safety, and brand reputation. Develop social influencer and creator models to amplify brand reach and engagement. Establish measurement frameworks for social content performance and consumer sentiment. Partner with markets to enable adoption of global content and social strategies. Provide toolkits, training, and best practices to accelerate capability building. Ensure seamless integration of content and social into sector campaigns and consumer journeys.
Web Experience Management (WEM): Lead Web Experience Management: Partner with DTS and Global/ Segment teams to deliver the strategy for managing brand websites and delivering personalised, high-quality digital experiences. Drive consistency and governance globally to drive scalability and best-in-class performance across brand.com sites. Drive migration and optimization of websites to the global Digital Experience Platform (DXP), ensuring compliance, security, and futureproofing for AI-driven experiences.
Monitor emerging trends in social, content, and consumer experience to inform strategy.
Manage agency and platform partnerships for content creation and social activation.
Drive compliance with data privacy, safety, and brand standards across all consumer touchpoints.

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

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