Content & Community Strategist

UpCodes

5d

About The Position

We’re looking for a Content & Community Strategist to connect our product with the right audiences in high-impact, authentic ways. You’ll plan and execute field events, build relationships with influencers and customers, and create compelling content that amplifies our brand presence — both in-person and online. This role is ideal for a creative self-starter who thrives in fast-paced environments, knows how to make things happen with limited resources, and understands how content and events drive pipeline for a SaaS business.

Requirements

• 2–4 years of experience in content, brand, or growth marketing for a B2B SaaS product.
• Strong visual and written content skills. You’re comfortable capturing content in-person and virtually, and can provide design teams with clear creative briefs to bring the story to life.
• Experience using AI to craft high-quality on-brand content.
• Strong project management skills. You know how to work backward from a deadline and manage the moving pieces with ease.
• Familiarity with influencer marketing in a B2B or niche tech context (especially on LinkedIn or podcasting platforms).
• Excellent interpersonal skills and a genuine joy in interfacing with customers.
• Willingness to travel for events, customer visits, and meetups (10–25% depending on season).

Responsibilities

• Content development: Create content across multiple formats, including short-form video, quizzes, reports, and move beyond traditional blog posts to tell our story and reach our audience.
• Content roadmap : Own the content calendar, ensuring deliverables ladder up to strategic themes and support growth campaigns and product launches.
• Newsletter : Manage the monthly newsletter with 80,000+ subscribers, including copy, creative direction, and email execution.
• Collaborate cross-functionally: Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts.
• Social distribution: Repurpose content across social channels and monitor and respond to community feedback.
• Influencer engagement: Identify and engage B2B influencers, power users, and thought leaders relevant to our space for content opportunities (e.g., LinkedIn creators, podcast hosts, niche community leaders).
• Product advocacy: Build scalable programs for product advocacy and co-marketing opportunities (e.g., user takeovers, AMAs, guest content). Cultivate relationships with local user groups, tech meetups, and industry communities.
• Reporting: Track content performance across GA4, HubSpot, and other analytics tools, and optimize based on insights.
• Event management: Own event logistics end-to-end: venue, signage, swag, tech setup, guest lists, and follow-up.
• Product & customer advocacy: Support customer marketing initiatives by showcasing customer success stories through in-person and online events and activations.
• Reporting: Track event performance through lead quality, meetings, and pipeline generation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees