Senior Associate Brand Manager - RTD

Sazerac Company•Atlanta, GA

24d

About The Position

You will be responsible for supporting assigned categories/brands in the execution of brand strategies, activation plans/budgets, NBD initiatives and projects. You will work cross-functionally with Sales, Trade marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners and suppliers where applicable to achieve business objectives. For assigned categories/brands, support execution of strategic plan, annual marketing plan, activation and budget to reach sales and profit objectives. Support efforts cross functionally to build assigned categories/brands into a growing and profitable consumer business consistent with the company's overall goals. Support progress against annual program plan, volume and profit objectives/KPIs and execute projects on time and within budget. Support supplier relations and communication. Support the concepting, development and execution of NBD opportunities that drive growth for assigned categories/brands. Navigate NBD projects through internal cross-functional teams and processes leading to on-time & on budget delivery. Support the management of agency efforts in delivering effective & efficient creative solutions, packaging, marketing materials, promotion, public relations and media for assigned categories/brands, NBD, projects and programs. Prioritize time & resources on assigned categories/brands BCSPs most critical to achieving objectives. Use data tools and other resources to measure and analyze progress. Support the team in creating action plans to address gaps. Establish well organized priorities for yourself. Ensure project team members understand their roles, updates are posted, and priorities are successfully completed. Facilitate & ensure progress and use the PPT system to inform as appropriate. For assigned categories/brands, support the development of strategic brand planning work, new initiative plans and special projects. Develop and follow action plan to gain the skills, learning experiences & results needed to meet career goals. Use CDS system to guide and record progress. Utilize PDS system and available resources to identify areas for continuous self-improvement. Regularly dedicate time to growing the skills outlined in the Development Plan

Requirements

Strong planning and organizational skills
Willingness to travel
Bachelor's Degree
Strong computer skills and high comfort using technology and systems
Ability to quickly learn new systems/processes
Ability to communicate with all levels of an org
Excellent oral & written communication skills
Ability to manage multiple projects at one time
implementation or project management experience
experience in a fast paced environment
2 years relevant experience (minimum)

Nice To Haves

Undergraduate degree in Business, Marketing or Communications
Experience in Alcohol Beverage Industry or CPG overall
Budgeting, planning and/or financial analysis experience.
1 year Experience in New Business Development
1 year experience managing an Advertising Agency

Responsibilities

supporting assigned categories/brands in the execution of brand strategies, activation plans/budgets, NBD initiatives and projects
work cross-functionally with Sales, Trade marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners and suppliers where applicable to achieve business objectives
support execution of strategic plan, annual marketing plan, activation and budget to reach sales and profit objectives
support efforts cross functionally to build assigned categories/brands into a growing and profitable consumer business consistent with the company's overall goals
support progress against annual program plan, volume and profit objectives/KPIs and execute projects on time and within budget
support supplier relations and communication
support the concepting, development and execution of NBD opportunities that drive growth for assigned categories/brands
navigate NBD projects through internal cross-functional teams and processes leading to on-time & on budget delivery
support the management of agency efforts in delivering effective & efficient creative solutions, packaging, marketing materials, promotion, public relations and media for assigned categories/brands, NBD, projects and programs
prioritize time & resources on assigned categories/brands BCSPs most critical to achieving objectives
use data tools and other resources to measure and analyze progress
support the team in creating action plans to address gaps
establish well organized priorities for yourself
ensure project team members understand their roles, updates are posted, and priorities are successfully completed
facilitate & ensure progress and use the PPT system to inform as appropriate
support the development of strategic brand planning work, new initiative plans and special projects
develop and follow action plan to gain the skills, learning experiences & results needed to meet career goals
use CDS system to guide and record progress
utilize PDS system and available resources to identify areas for continuous self-improvement
regularly dedicate time to growing the skills outlined in the Development Plan