Senior Art Director

Synchrony Group•West Chester, PA

About The Position

The Senior Art Director is responsible for partnering with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical marketing and advertising initiatives. In this role, the Senior Art Director will be required to understand client challenges and collaborate with the creative team to conceptualize, design, and execute print, video and digital initiatives. The Senior Art Director possesses the ability to take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines. In most cases, the Senior Art Director will be required to work closely with copywriters and internal team to deliver scientifically and clinically sound creative solutions that produce desired behavior change and measurable outcomes.

Requirements

In-depth knowledge of Adobe Creative Cloud, Sketch, Figma and Microsoft Office Suite
Strong understanding of printing process (spec sheets, dieline reviews, mechanicals, printers proofs) and ability to own the layout of a print piece until completion
Working knowledge of interactive programming to allow for thoughtful digital UX/UI design best practices
Skilled to think in abstract terms; can make connections between unrelated ideas; can formulate innovative concepts; is seen as original and value-added in brainstorming sessions
Ability to tell compelling stories through visuals that connect with audiences across multiple channels and drives customer engagement in support of brand strategy
Strong creative design, conceptual skills, and knowledge in website design systems
Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful “story”; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts and more controversial topics; commands attention and can manage group dynamics
Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
Excellent analytical thinking, planning, prioritization, and execution skills
Ability to identify key issues; creatively and strategically overcome challenges or obstacles
Ability to manage outcomes to win-win resolution
High level of integrity, confidentiality, and accountability
Excellent verbal and written communication skills
Excellent organizational skills and attention to detail
Ability to work under tight deadlines
Ability to work independently; self-motivated
Ability to participate and interact effectively on a team
Degree in Visual Communication, Graphic Arts, or a related course of study is preferred
Minimum of 5 years of advertising agency experience, preferably in Pharmaceuticals

Nice To Haves

Agency experience on pharmaceutical accounts preferred
Familiarity with agency workflow process

Responsibilities

Engage with clients to understand their brand(s), key messages, and creative vision to turn complex insights, data, and messages into compelling stories for a variety of audiences, including patients and healthcare professionals
Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
Obtain an understanding of the therapeutic area, competitive landscape and target audience of the products they manage
Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
Assist Account Services in the creation of the Strategic Alignment Brief and ensure that all projects under this brief are consistently upholding the strategy
Develop brand style guidelines and ensure internal teams and external partners stay compliant
Collaborate and manage outside vendors (printers, photographers, video editors, writers, designers, PowerPoint specialists and illustrators) to ensure quality deliverables and adherence to timeline
Design solutions that go beyond what is expected
Partner with copywriters to establish or evolve ideas, create sketches or storyboards that convey relevant concepts
Track and synthesize competitive brand creative, share and utilize best practice examples
Review all materials associated with a project and provide feedback as needed
Present work, provide design rationale, and defend work in creative reviews or meetings
Present creative deliverables to clients and relay feedback to internal teams
Ensure adherence to project timelines, scopes and budgets, and assist in estimating new projects
Keep current with trends in advertising, branding, design, digital technologies and new media
Lead, mentor, and manage subcontractors
Embody agency culture and core values