Senior Art Director

Balsam Brands•Redwood City, CA

4h•Hybrid

About The Position

As a Senior Art Director supporting a variety of projects, including the GE Holiday product line, you will lead creative strategy, direction and design across packaging, point-of-purchase displays, and in-store signage for retail environments. You will drive concept development, guide creative execution, and ensure visual excellence and brand integrity across all consumer touchpoints. This role combines hands-on design with cross-functional partnership and creative oversight. You will collaborate closely with internal teams and external creative partners to bring ideas from concept through final production, ensuring all materials ladder up to brand strategy, merchandising priorities, and seasonal marketing goals. You bring a balance of creative leadership, executional rigor, packaging experience, and the ability to inspire designers and contributors toward polished, high-impact outcomes. This full-time position reports to the VP, Creative Director and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

Requirements

11+ years of art direction and graphic design experience, including packaging and retail signage
Portfolio demonstrating strong packaging, retail design, and multi-touchpoint creative systems
Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with Figma
Experience working with vendors, printers, retouchers, and freelance creative talent
Ability to move fluidly between high-level concepting and hands-on execution
Strong understanding of brand storytelling in a retail and product context
Exceptional communication, visual presentation, and stakeholder-management skills
Ability to manage timelines and multiple deliverables while maintaining high creative standards
Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions

Nice To Haves

Experience in seasonal, retail, or consumer packaged goods environments a strong plus

Responsibilities

Concept, design, and develop packaging, in-store signage, and point-of-purchase materials from idea through production
Drive brand strategy, seasonal themes, and merchandising insights into compelling creative solutions
Ensure all creative output aligns to brand standards and enhances product storytelling in physical retail settings
Evaluate and incorporate market and competitive design trends relevant to retail packaging and seasonal décor
Partner with internal stakeholders (Creative, Merchandising, Retail Partners) to review creative briefs, gather feedback, and refine deliverables
Participate in project check-ins to align on timelines, milestones, and feedback loops
Support photography planning, including input on shot lists and prioritizing retouching needs for packaging and point-of-sale executions
Provide creative inspiration, guidance and direction to a technical production designer responsible for executing final production files
Source, onboard, and art-direct freelance designers, illustrators, retouchers, and other creative resources as needed
Elevate creative quality by offering recommendations rooted in design expertise, category awareness, and brand standards
Deliver production-ready files for print with accuracy and attention to technical specifications
Partner closely with production and print partners to ensure assets are built correctly and optimized for scalability
Maintain and update creative collateral, including pitch decks, presentations, and project documentation
Steward visual consistency and brand alignment across all printed and in-store materials for the GE Holiday line
Leads the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translates company initiatives into a clear vision, aligning team actions with company priorities while fostering performance and professional development

Benefits

Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
Up to $2,000 annual funding toward HSA accounts
Medical, transit, dependent care FSA
Infertility coverage offered on all medical plans
Generous parental leave program and flexible return options
Company-paid life and AD&D insurance
Company-paid short and long-term disability insurance
401(k) with dollar-for-dollar company match up to $4,000 per calendar year
Employee Assistance Program (EAP) and other mental health and wellness perks
Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
Paid 5-week sabbatical leave after 10 years of employment
Annual continuous learning benefit up to $1,000 per person, per fiscal year
Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
Generous team member merchandise discount
Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance