Senior Area Revenue Manager

Lodging Dynamics•Provo, UT

About The Position

The Senior Area Revenue Manager implements revenue management strategies and processes in conjunction with the hotel management team and Corporate team in order to maximize hotel revenue. This position focuses on more complex assets and revenue streams, requiring advanced analytical expertise and strategic oversight to drive performance across challenging portfolio properties. In addition, this role provides leadership, support, and mentorship to Area Revenue Managers, helping ensure alignment, consistency, and effective execution of revenue strategies across assigned properties. Primary duties consist of performing office or non-manual work directly related to management or general business operations. Work includes the exercise of discretion and independent judgment with respect to matters of significance.

Requirements

Associate's degree from an accredited university or equivalent in related field.
A minimum five (5) years of experience in related field required.
No supervisory experience required.
This position does not require licenses or certifications.
This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers.
Ability to lead, mentor, and develop other revenue professionals.
Ability to foster collaboration, knowledge sharing, and best practice consistency across Revenue teams.
Demonstrates polished, professional presentation skills with the ability to effectively communicate to diverse audiences, including ownership groups, brand partners, and senior leadership.
Proficient in time management; the ability to effectively organize and manage multiple priorities.
Strong focus on accuracy and precision.
Emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels.
Analytical and problem-solving skills.
Able to maintain composure and objectivity under pressure.
Performs well with frequent interruptions and/or distractions.
Understands how to develop and implement business strategies.
Ability to interpret and create policies, procedures, and manuals.
Able to communicate appropriately and effectively with all levels of management and external stakeholders.
Business acumen, including financial management, budgeting, cost control, and revenue optimization.
Ability to effectively listen, understand, and resolve challenges and concerns from management, team members, and guests.
Able to identify and seize revenue-generating opportunities while effectively managing costs and resources.
Knowledge of key industry trends, regulations, and the current industry landscape.
Proven ability to drive revenue growth, optimize costs, and achieve financial targets.
Able to engage diplomatically and effectively with third party operators and owners, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary.
Proficient in Google Docs/Microsoft Word.
Proficient in Google Sheets/Microsoft Excel.
Proficient in Google Slides/Microsoft PowerPoint.
Proficient in Brand RM Systems.
Proficient in Lighthouse.
Proficient in ProfitSword.
Advanced math skills.
Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.
Able to maintain a positive and professional working environment.
Fosters a culture of excellence.
Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.

Responsibilities

Provides leadership, guidance, and mentorship to Area Revenue Managers, supporting their development and helping ensure consistent execution of revenue management strategies across assigned properties.
Partners closely with the VP of Revenue Generation to support hotel transitions and takeovers, ensuring seamless integration of revenue management strategies and processes for newly acquired or transitioning properties.
Partners with the VP of Revenue Generation to represent the revenue management department in owner and brand-facing presentations, ensuring a cohesive and professional delivery of revenue strategies and performance insights.
Implements revenue management strategies and procedures using brand systems.
Identifies new revenue opportunities.
Provides daily, weekly, and monthly reporting, as directed.
Optimizes and expands partnerships with hotel teams and vendors (OTA, brand reps, etc.).
Acts as overall business development consultant to the hotel team.
Travels to hotels for property and market reviews.
Oversees revenue management and distribution strategy of the hotel, and manages day-to-day yield operations in various hotel systems.
Responsible for daily pick-up analysis, strategy adjustments, and reporting.
Performs competitive benchmark studies and follows market trends.
Creates and maintains a 13-month rolling demand calendar.
Creates and develops pricing strategies in conjunction with the individuality of each hotel.
Assists in forecasting of revenues, variances, and budget comparisons.
Manages and oversees strategy for all third-party distribution.
Responsible for assessing, analyzing, and pricing group business strategies.
Analyzes overall monthly hotel performance and provides summary reports with recommendations to improve long term strategies.
Ensures all related RM systems are configured correctly, validated, and working to full capacity.
Ensures hotel personnel are fully competent in the use of all systems.
Regularly checks the input and the quality of data points (segmentation, denials tracking, etc.).
Conducts quarterly property performance review and develops strategic and tactical action.
Responsible for ensuring best practice standards are consistently followed including: competitor analysis; environmental scanning; market modeling; distribution yield management; business mix yield management; length of stay yield management; inventory availability by channel; pricing control; and, new pricing concepts.
Evaluates performance of distribution partners and contracted rates (OTA, FIT, tour operator, corporate, consortia, crew, groups, etc.).
Prepares outline for and supports the annual revenue budget process.
Visits the hotels to get first-hand knowledge of all revenue management issues and other key areas.
Attendance is a key component of this position.
Maintains a professional appearance in accordance with Company standards; wears the appropriate attire.
Maintains open, effective and respectful communication with team members and management.
Attends and participates in team meetings.
Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines.
Completes all required Company training/compliance courses as assigned.
Adheres to Company standards and maintains compliance with all policies and procedures.
Performs other related duties and responsibilities as assigned.