Senior Analytics Manager / Executive Director – Deposit Pricing & Portfolio Strategy

Wells Fargo•Minneapolis, MN

About The Position

About this role: Wells Fargo is seeking a Senior Analytics Manager – Deposit Pricing & Portfolio Strategy to join the Consumer and Small Business Bank. This leader will be responsible for building and leading a high‑impact analytics team that drives deposit pricing, product and rate rotation strategies, and portfolio‑level decisioning to achieve deposit growth objectives while prudently managing margins and Net Interest Income (NII). The role partners closely with executive leadership across Product, Finance, Treasury, Marketing, and Data Science to develop analytically grounded strategies that balance growth, profitability, customer behavior, and competitive dynamics. The Senior Analytics Manager owns the analytical framework supporting annual and multi‑year deposit plans, pricing actions, scenario analysis, and in‑year performance management across consumer and small business deposit portfolios. This role operates in a highly complex, fast‑paced environment and requires strong people leadership, deep understanding of deposit economics and customer balance behavior, sound analytical judgment, and executive‑level communication skills. The successful candidate will ensure analytics and recommendations are credible, well governed, and decision‑ready, supporting both strategic planning and ongoing pricing execution. In this role, you will: Lead , develop, and oversee a team of analytics and strategy professionals supporting deposit pricing, portfolio strategy, and balance management across consumer and small business products Own the analytical strategy underlying deposit growth plans, including rate positioning, product and promotional rotations, and portfolio mix decisions, with explicit accountability for margin and NII impacts Design and govern analytical frameworks for pricing elasticity, balance response, customer segmentation, and competitive benchmarking to inform pricing and product decisions Partner with senior executives across Product, Finance, Treasury, and Marketing to translate growth objectives into actionable pricing and portfolio strategies Evaluate tradeoffs between growth, margin, and funding stability, providing clear, data‑driven recommendations under multiple economic and competitive scenarios Guide the development and use of SAS‑ and SQL‑based analytics (and related tools) to analyze large, complex customer‑ and account‑level data sets supporting pricing and portfolio decisions Establish and enforce consistent analytical standards, documentation, and governance practices across deposit pricing and portfolio analytics Serve as a trusted advisor to senior leadership on deposit performance trends, pricing effectiveness, emerging risks, and opportunities Ensure analytical outputs and recommendations are defensible and transparent, supporting executive decision‑making and standing up to internal review and challenge Navigate ambiguity and shifting priorities while maintaining strong execution discipline, prioritization, and accountability across a multi‑stakeholder environment

Requirements

7+ years of Risk Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years of management or leadership experience

Nice To Haves

Experience leading analytics or strategy teams supporting deposit pricing, balance growth, or portfolio management in a consumer or small business banking context
Strong understanding of deposit economics, including pricing elasticity, customer balance behavior, mix shifts, and margin/NII dynamics
Experience developing and supporting annual operating plans and multi‑year forecasts tied to growth and profitability outcomes
Proven ability to translate complex analytical findings into clear executive‑level recommendations and decision points
Quantitative educational background (e.g., Economics, Finance, Statistics, Mathematics) with extensive applied analytics experience
Experience applying advanced analytics techniques (e.g., regression, segmentation, scenario modeling, forecasting) to inform pricing and portfolio strategy
Experience working in large, complex data environments with multiple data sources and systems
Strong executive presence and communication skills, with the ability to influence across Product, Finance, Treasury, and Risk partners
Demonstrated success operating in ambiguous, fast‑changing environments with competing priorities and high visibility
Familiarity with Python or additional analytics tools to support automation, modeling, or analytical efficiency

Responsibilities

Lead , develop, and oversee a team of analytics and strategy professionals supporting deposit pricing, portfolio strategy, and balance management across consumer and small business products
Own the analytical strategy underlying deposit growth plans, including rate positioning, product and promotional rotations, and portfolio mix decisions, with explicit accountability for margin and NII impacts
Design and govern analytical frameworks for pricing elasticity, balance response, customer segmentation, and competitive benchmarking to inform pricing and product decisions
Partner with senior executives across Product, Finance, Treasury, and Marketing to translate growth objectives into actionable pricing and portfolio strategies
Evaluate tradeoffs between growth, margin, and funding stability, providing clear, data‑driven recommendations under multiple economic and competitive scenarios
Guide the development and use of SAS‑ and SQL‑based analytics (and related tools) to analyze large, complex customer‑ and account‑level data sets supporting pricing and portfolio decisions
Establish and enforce consistent analytical standards, documentation, and governance practices across deposit pricing and portfolio analytics
Serve as a trusted advisor to senior leadership on deposit performance trends, pricing effectiveness, emerging risks, and opportunities
Ensure analytical outputs and recommendations are defensible and transparent, supporting executive decision‑making and standing up to internal review and challenge
Navigate ambiguity and shifting priorities while maintaining strong execution discipline, prioritization, and accountability across a multi‑stakeholder environment