Senior Analyst, Scalable Marketing Measurement Analytics

Synchrony•Town of Draper, WI

1d•Hybrid

About The Position

Role Summary/Purpose: The Senior Analyst, Scalable Marketing Measurement Analytics will support the Scalable Marketing Measurement Team in driving key initiatives & projects related to Marketing Campaign Performance, building enterprise-wide dashboards, and other tools, and provide Ad hoc analysis as required. This role will be responsible for preparing dashboards, performing data validation, and evaluating feedback received with the goal being to incorporate scalable marketing solution enhancements that enable users to gain valuable insights. Essential Responsibilities: Assist the Scalable Marketing Measurement team in driving adoption of tools and capabilities related to Campaign Performance Maintain dashboards and tools that team owns, develop a flexible structure that can be leveraged for client/portfolio specific data. Validate data accuracy and completeness Engage with 3rd party partners to integrate, automate, and standardize data feeds, validate data for accuracy and competence Provide support to Portfolio Marketers and Analytics to understand the performance metrics for marketing campaigns, provide guidance on campaign design as required Ability to work across multiple time zones, collaborating cross-functionally with onshore and offshore teams Use Synchrony Project Management tools such as Kanban board to track progress and timelines for all tasks within the team Perform other duties and/or special projects as assigned. Qualifications/Requirements: Bachelor's degree and 1+ years of analytics experience; OR in lieu of a degree, a high school diploma and 4+ years of analytics experience Experience to include: 1+ years of experience in an analytics role 1+ years of experience in data visualization and storytelling utilizing tools such as Tableau, or another data visualization tool 1+ years of experience with statistical tools such as SAS, SQL, R, or Python 1+ years of experience querying and analyzing large amounts of data Desired Characteristics: Analytics experience with a marketing focus such as campaigns. Bachelor's degree in STEM or related quantitative field Retail or financial services/ credit card or payments industry experience. The ideal candidate will need to think quantitatively and analytically as well as creatively Strong experience with SQL, Python, and SAS - ability to perform ETL processes Experience with cloud-based analytical tools (AWS, Azure, etc.) Proficient in data visualization utilizing Tableau and Microsoft PowerPoint, strong understanding of best practices when visualizing data Ability to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholders Understanding of credit card and consumer finance industry dynamics, as well as P&L metrics and definitions Manage offshore team resources Strong analytic and project management skills with ability to manage multiple priorities Ability to provide wing-to-wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations Familiarity with how marketing campaigns work and how they are measured across different channels, portfolios, and types Grade/Level: 09 The salary range for this position is 60,000.00 - 112,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle. Our Way of Working: We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events. Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences. Eligibility Requirements: You must be 18 years or older You must have a high school diploma or equivalent You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations). Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Our Commitment: When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time Job Family Group: Data Analytics Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $139 billion in sales financed and 68.5 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business we serve and the quality of each life we touch. Our financial expertise spans key product areas, including apparel, electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, other retail, elective healthcare procedures and services, and more. Our investments in technology across multiple platforms—in-store, online and mobile—allow us to engage consumers when and where they want. Our programs and tools strengthen the relationship between our business partners and their customers, driving growth and opportunity across the board.

Requirements

Bachelor's degree and 1+ years of analytics experience; OR in lieu of a degree, a high school diploma and 4+ years of analytics experience
Experience to include:
1+ years of experience in an analytics role
1+ years of experience in data visualization and storytelling utilizing tools such as Tableau, or another data visualization tool
1+ years of experience with statistical tools such as SAS, SQL, R, or Python
1+ years of experience querying and analyzing large amounts of data

Nice To Haves

Analytics experience with a marketing focus such as campaigns.
Bachelor's degree in STEM or related quantitative field
Retail or financial services/ credit card or payments industry experience.
The ideal candidate will need to think quantitatively and analytically as well as creatively
Strong experience with SQL, Python, and SAS - ability to perform ETL processes
Experience with cloud-based analytical tools (AWS, Azure, etc.)
Proficient in data visualization utilizing Tableau and Microsoft PowerPoint, strong understanding of best practices when visualizing data
Ability to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholders
Understanding of credit card and consumer finance industry dynamics, as well as P&L metrics and definitions
Manage offshore team resources
Strong analytic and project management skills with ability to manage multiple priorities
Ability to provide wing-to-wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations
Familiarity with how marketing campaigns work and how they are measured across different channels, portfolios, and types

Responsibilities

Assist the Scalable Marketing Measurement team in driving adoption of tools and capabilities related to Campaign Performance
Maintain dashboards and tools that team owns, develop a flexible structure that can be leveraged for client/portfolio specific data.
Validate data accuracy and completeness
Engage with 3rd party partners to integrate, automate, and standardize data feeds, validate data for accuracy and competence
Provide support to Portfolio Marketers and Analytics to understand the performance metrics for marketing campaigns, provide guidance on campaign design as required
Ability to work across multiple time zones, collaborating cross-functionally with onshore and offshore teams
Use Synchrony Project Management tools such as Kanban board to track progress and timelines for all tasks within the team
Perform other duties and/or special projects as assigned.

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