Director, Marketing Measurement Insights & Analytics

CONAGRA • Chicago, IL

16h • Hybrid

About The Position

Reporting to the Senior Director of Data Science & Analytics, you will own, build, and scale our enterprise media measurement and analytics capabilities. You will define and lead the end‑to-end measurement roadmap, establish in‑house and hybrid measurement solutions, and translate complex data into actionable insights that drive business growth. You will serve as a strategic partner to Marketing, Commerce, Brand, Finance, and Data Science leaders, directly influencing media investment decisions, budget allocation, and return on investment optimization while operating as both a builder and a leader.

Requirements

• Bachelor’s degree required
• 10+ years of experience in media analytics, marketing measurement, or data science
• Proven experience building and scaling marketing measurement capabilities, including Marketing Mix Modeling, incrementality testing, and experimentation frameworks
• Expertise in causal inference, sales lift methodologies, and test‑and‑learn approaches
• Demonstrated experience influencing marketing investment decisions and optimizing return on investment
• Deep familiarity with consumer packaged goods (CPG) data sources such as Circana or Nielsen
• Strong understanding of digital media ecosystems and consumer data platforms
• Experience partnering with senior stakeholders and translating complex analytics into business‑relevant insights

Responsibilities

• Own and define the enterprise media measurement roadmap, including prioritization, capability development, and long‑term vision
• Lead the transition from vendor‑led measurement to scalable in‑house or hybrid capabilities, including Marketing Mix Modeling, incrementality testing, attribution, and experimentation frameworks
• Define and help architect the end‑to-end media data ecosystem in partnership with Data Science and Engineering to enable a single source of truth
• Identify and prioritize requirements for advanced analytics, artificial intelligence‑enabled insights, and data integration aligned with enterprise platforms
• Establish and operationalize continuous return on investment and key performance indicator measurement frameworks across channels and brands
• Translate measurement outputs into clear, actionable insights and recommendations that inform media, content, and audience strategies
• Partner with Marketing, Commerce, and Brand leaders to guide budget allocation, scenario planning, and investment decisions
• Enable optimization modeling and performance tracking to maximize enterprise return on investment
• Partner with Business Intelligence and Finance to develop scalable reporting solutions and decision tools
• Own delivery of performance reporting, dashboards, and insights across media and content
• Elevate how insights are communicated through clear, compelling storytelling for senior leadership
• Establish and enforce enterprise governance and standards for media measurement and experimentation
• Define and scale best practices across attribution, testing, and performance evaluation to ensure consistency and transparency
• Lead change management efforts to embed measurement‑driven decision making across the organization
• Serve as a strategic thought partner to senior leaders across Marketing, Commerce, Brand, Finance, Media Services, and Data Science
• Align cross‑functional teams on measurement priorities, methodologies, and insight application
• Operate as a hands‑on builder, defining the future‑state team structure and capability roadmap
• Hire, develop, and lead a high‑performing analytics team as the function scales

Benefits

• Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees