Senior Analyst, Scalable Marketing Measurement Analytics

Synchrony • Town of Draper, WI

1d • Remote

About The Position

Role Summary/Purpose: The Senior Analyst, Scalable Marketing Measurement Analytics will support the Scalable Marketing Measurement Team in driving key initiatives & projects related to Marketing Campaign Performance, building enterprise-wide dashboards, and other tools, and provide Ad hoc analysis as required. This role will be responsible for preparing dashboards, performing data validation, and evaluating feedback received with the goal being to incorporate scalable marketing solution enhancements that enable users to gain valuable insights. Essential Responsibilities: Assist the Scalable Marketing Measurement team in driving adoption of tools and capabilities related to Campaign Performance Maintain dashboards and tools that team owns, develop a flexible structure that can be leveraged for client/portfolio specific data. Validate data accuracy and completeness Engage with 3rd party partners to integrate, automate, and standardize data feeds, validate data for accuracy and competence Provide support to Portfolio Marketers and Analytics to understand the performance metrics for marketing campaigns, provide guidance on campaign design as required Ability to work across multiple time zones, collaborating cross-functionally with onshore and offshore teams Use Synchrony Project Management tools such as Kanban board to track progress and timelines for all tasks within the team Perform other duties and/or special projects as assigned. Qualifications/Requirements: Bachelor's degree and 1+ years of analytics experience; OR in lieu of a degree, a high school diploma and 4+ years of analytics experience Experience to include: 1+ years of experience in an analytics role 1+ years of experience in data visualization and storytelling utilizing tools such as Tableau, or another data visualization tool 1+ years of experience with statistical tools such as SAS, SQL, R, or Python 1+ years of experience querying and analyzing large amounts of data Desired Characteristics: Analytics experience with a marketing focus such as campaigns. Bachelor's degree in STEM or related quantitative field Retail or financial services/ credit card or payments industry experience. The ideal candidate will need to think quantitatively and analytically as well as creatively Strong experience with SQL, Python, and SAS - ability to perform ETL processes Experience with cloud-based analytical tools (AWS, Azure, etc.) Proficient in data visualization utilizing Tableau and Microsoft PowerPoint, strong understanding of best practices when visualizing data Ability to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholders Understanding of credit card and consumer finance industry dynamics, as well as P&L metrics and definitions Manage offshore team resources Strong analytic and project management skills with ability to manage multiple priorities Ability to provide wing-to-wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations Familiarity with how marketing campaigns work and how they are measured across different channels, portfolios, and types

Requirements

• Bachelor's degree and 1+ years of analytics experience; OR in lieu of a degree, a high school diploma and 4+ years of analytics experience
• 1+ years of experience in an analytics role
• 1+ years of experience in data visualization and storytelling utilizing tools such as Tableau, or another data visualization tool
• 1+ years of experience with statistical tools such as SAS, SQL, R, or Python
• 1+ years of experience querying and analyzing large amounts of data

Nice To Haves

• Analytics experience with a marketing focus such as campaigns.
• Bachelor's degree in STEM or related quantitative field
• Retail or financial services/ credit card or payments industry experience.
• The ideal candidate will need to think quantitatively and analytically as well as creatively
• Strong experience with SQL, Python, and SAS - ability to perform ETL processes
• Experience with cloud-based analytical tools (AWS, Azure, etc.)
• Proficient in data visualization utilizing Tableau and Microsoft PowerPoint, strong understanding of best practices when visualizing data
• Ability to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholders
• Understanding of credit card and consumer finance industry dynamics, as well as P&L metrics and definitions
• Manage offshore team resources
• Strong analytic and project management skills with ability to manage multiple priorities
• Ability to provide wing-to-wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations
• Familiarity with how marketing campaigns work and how they are measured across different channels, portfolios, and types

Responsibilities

• Assist the Scalable Marketing Measurement team in driving adoption of tools and capabilities related to Campaign Performance
• Maintain dashboards and tools that team owns, develop a flexible structure that can be leveraged for client/portfolio specific data.
• Validate data accuracy and completeness
• Engage with 3rd party partners to integrate, automate, and standardize data feeds, validate data for accuracy and competence
• Provide support to Portfolio Marketers and Analytics to understand the performance metrics for marketing campaigns, provide guidance on campaign design as required
• Ability to work across multiple time zones, collaborating cross-functionally with onshore and offshore teams
• Use Synchrony Project Management tools such as Kanban board to track progress and timelines for all tasks within the team
• Perform other duties and/or special projects as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees