Senior Analyst, Programmatic

CMI Media Group•Parsippany, NJ

7d•$50,000 - $90,000

About The Position

Join CMI Media Group: Senior Programmatic Analyst - Healthcare Focus Are you a programmatic advertising expert eager to make a significant impact in the dynamic healthcare industry? CMI Media Group, a leading healthcare-focused media planning and buying agency, is searching for a talented and experienced Senior Programmatic Analyst to join our innovative team. If you thrive on data-driven decision-making, possess a deep understanding of programmatic strategies, and excel in a fast-paced environment, we want to hear from you! About CMI Media Group: At CMI Media Group, we are at the forefront of healthcare media innovation, dedicated to crafting intelligent and impactful media solutions for our diverse portfolio of healthcare clients. We empower our teams to push boundaries and deliver exceptional results. What You'll Do: As a Senior Programmatic Analyst, you will play a crucial role in shaping, optimizing, and executing programmatic advertising strategies that drive client success.

Requirements

4+ years of hands-on experience in programmatic advertising, with a strong preference for experience within the healthcare or pharmaceutical industry.
Proficiency in utilizing Demand Side Platforms (DSPs), ad exchanges, and other programmatic platforms.
Strong analytical skills with a proven ability to interpret complex data and translate it into actionable insights.
Excellent communication and presentation skills, capable of articulating complex strategies clearly and confidently to both internal teams and clients.
A detail-oriented approach coupled with a proactive and collaborative mindset.

Nice To Haves

Trade Desk experience is highly preferred.

Responsibilities

Strategy Development: Collaborate with cross-functional teams to design and implement cutting-edge programmatic advertising strategies aligned with client goals.
Campaign Management: Oversee end-to-end programmatic campaign execution, including meticulous setup, ongoing optimization, and in-depth performance analysis across various DSPs and platforms.
Data Analysis: Utilize advanced data analysis tools and techniques to unearth actionable insights, continuously optimize campaign performance, and deliver strategic recommendations to clients.
Audience Segmentation: Develop and implement sophisticated audience targeting strategies to maximize campaign effectiveness and precisely reach specific healthcare audiences.
Technical Expertise: Stay ahead of the curve on the latest programmatic advertising trends, technologies, and best practices, ensuring CMI Media Group remains an industry leader.
Collaboration: Work seamlessly with internal teams, including media planning, analytics, and creative, to ensure programmatic strategies are perfectly integrated with overall media plans.
Client Communication: Serve as a key point of contact for all programmatic-related inquiries, providing regular updates, insightful performance reports, and strategic guidance to clients.