Senior Analyst, Product Marketing – Web & Digital Experience Strategy

Salesforce•Indianapolis, IN

About The Position

We’re looking for a Senior Analyst, Web & Digital Experience Strategy to help shape how Salesforce Marketing Cloud shows up across web and digital touchpoints as part of integrated campaigns, content programs, and go-to-market initiatives. This role sits at the intersection of Product Marketing, Integrated Marketing, and Digital Experience. You’ll focus on what experiences we create, why they exist, and how they connect across channels — ensuring web plays the right role within larger customer journeys, not operating as a standalone execution function. While web remains a critical surface area, this role is not responsible for hands-on site production or page builds . Instead, you’ll partner closely with Digital, Creative, and Campaign teams to influence structure, messaging, content strategy, and conversion paths — helping translate marketing strategy into cohesive digital experiences.

Requirements

3–6 years of experience in product marketing, integrated marketing, or digital marketing roles
Experience working closely with web and digital experience teams, even if not executing directly
Familiarity with campaign-based marketing, content strategy, and lead generation models
Experience collaborating with SEO, SEM, or analytics partners
Ability to think strategically while operating within fast-moving, cross-functional environments
Strong strategic thinking with the ability to translate ideas into clear direction
Understanding of how web, content, and campaigns work together within customer journeys
Comfort working with frameworks, messaging structures, and experience models
Clear communicator who can align multiple teams around shared goals
Curious, proactive, and eager to grow into broader GTM and strategy responsibilities

Nice To Haves

Experience with Salesforce Marketing Cloud or similar enterprise marketing platforms
Familiarity with CMS and marketing automation concepts (without owning execution)
Exposure to B2B SaaS or enterprise go-to-market models
Experience supporting global or regional marketing efforts

Responsibilities

Help define how web experiences support campaigns, launches, and always-on marketing programs
Contribute to web experience frameworks, including: Page and experience types Content patterns and modular storytelling Offer strategy and CTA placement Conversion paths across funnel stages
Provide strategic input on site structure, discoverability, and experience flow in partnership with Digital teams
Ensure web experiences reflect customer intent, campaign goals, and product positioning
Partner with Product Marketing and Integrated Marketing to translate GTM strategy into cohesive digital experiences
Ensure campaign narratives, messaging, and offers are consistently represented across web and supporting channels
Support launch and campaign planning by advising on: Which web experiences are needed How content should be structured How journeys should connect across touchpoints
Help align digital experiences to different audiences, regions, and stages of the customer lifecycle
Partner with SEO, SEM, and Analytics teams to ensure digital experiences align to intent and performance goals
Use performance insights to inform recommendations around: Content prioritization Offer strategy Experience improvements
Help ensure traffic from organic and paid channels lands in relevant, conversion-oriented experiences
Work closely with: Product Marketing Integrated Marketing and Campaign teams Digital Experience and Creative teams Regional and field marketing partners
Act as a strategic partner and connector across teams, helping align priorities and reduce friction
Balance multiple initiatives while keeping work anchored to broader GTM goals