Senior Analyst, Paid Social Media

Kaplan

2d • Remote

About The Position

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. The Senior Analyst, Paid Social supports Kaplan’s Higher Education marketing efforts by delivering clear, actionable performance analysis across paid social media campaigns. This role focuses on measurement, reporting, and insight generation as well as the paid social strategy. The analyst will heavily use campaign data to develop the strategy across multiple social platforms as well as to help inform their decision-making. The Senior Analyst, Paid Social will also be responsible for creative direction, budgeting, and testing plans.

Requirements

• Bachelor's degree with a focus on Business, Preferred
• At least 3+ years of hands-on experience in managing paid social campaigns
• Proficiency in social media management tools and analytics (Meta, LinkedIn, Snapchat, Pinterest, TikTok, etc)
• Experience with Microsoft Excel and Google Sheets.
• Ability to organize, trend and analyze large datasets with ease and accuracy
• Advanced communication and writing skills.
• Demonstrated critical thinking and problem-solving abilities.
• Ability to meet deadlines in a fast-paced environment; working under pressure and prioritizing workload.
• Highly organized and capable of working independently.
• Creative thinking and the ability to generate innovative ideas.

Responsibilities

• Analyze paid social media performance across platforms with a focus on forecasting, efficiency, outcomes, and trends.
• Knowledgeable with in-platform reporting in order to produce performance reports for executive and cross-functional audiences.
• Develop and maintain standardized reporting, dashboards, and templates to ensure consistency and clarity in performance communication.
• Partner with internal teams and vendors to ensure accurate data collection, alignment on KPIs, and shared understanding of results.
• Create and manage a testing calendar including the development of testing frameworks, hypotheses, and outcomes with recommendations.
• Assist with budget pacing and performance monitoring by providing support and visibility into spend and results.
• Collaborate with Marketing Analytics and Marketing Technology teams regarding attribution, audience building and modeling.
• Work closely with the implementation team on executing strategies

Benefits

• Remote work provides a flexible work/life balance
• Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Comprehensive health benefits new hire eligibility starts on day 1 of employment
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior