Paid Media Analyst

RYNO Strategic Solutions•Phoenix, AZ

2d•$48,000 - $50,000•Remote

About The Position

As a Paid Media Analyst, you will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we are exceeding our clients' goals and expectations. You will have the passion and drive to analyze data and develop solutions to improve campaign results. You will be detail-oriented and data-driven.

Requirements

1-2 years of paid media agency experience
Client-facing experience preferred
Reporting experience, e.g., Looker Studio, NinjaCat
Coachability: Exhibits a growth mindset by actively seeking and applying feedback to improve performance and adapt to changing standards.
Excellent attention to detail
Strong internal and external communication skills
A desire to think strategically, proactively, and creatively, focusing on innovative and measurable solutions
Strong work ethic and the ability to deliver results in a fast-paced environment
Exemplary organization and time management skills with the ability to handle several projects simultaneously
Basic to intermediate Microsoft Excel skills
Ability to work independently and within a team environment

Responsibilities

Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
Monitor the pacing of paid media campaigns to ensure no under or over delivery.
Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance
Track and report performance metrics of paid marketing campaigns for internal and external stakeholders
Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders
Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns
Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance
Keep up to date with paid media best practices and planning and research tools
Collaborate with Paid Media Operations team on new account and/or new campaign launches
Provide support to internal stakeholders as it relates to relevant paid media requests
Other duties as assigned by management