Senior Analyst, Marketing Effectiveness

sephora.com•Fresno, CA

15h•Remote

About The Position

As Senior Analyst, Marketing Data Science, you'll be driving data-driven solutions that optimize our marketing investments and amplify our impact. The work you do will impact beauty, as you deliver insights through sophisticated Marketing Mix models that shape how we connect with clients across every channel. You'll be part of a team that's united in beauty, supported by those who are equally passionate about transforming marketing effectiveness through analytics and innovation.

Requirements

Proven Analytics Experience. 3-5 years of analytics experience with a strong foundation in data analysis, interpretation, and insight delivery that drives business decisions.
Marketing Mix Modeling Expertise. Experience running Marketing Mix Models or other regression and time series models, with the ability to develop, analyze, and derive actionable insights from sophisticated analytical frameworks.
Paid Media Knowledge. Paid Media marketing or analytics experience, either at a digital agency or client side.
Technical Proficiency. Experience with SQL and R and/or Python, with the ability to leverage technical tools to extract, manipulate, and analyze large datasets efficiently and accurately.
Exceptional Communication Skills. Excellent communication skills with the ability to articulate findings that are not always straightforward or intuitive. Strong storytelling abilities to communicate complex concepts in a simple way and translate campaign performance into actionable insights.
Detail-Oriented with Strategic Focus. Great attention to detail, with the ability to dig deep into details while keeping focus on the primary business question at hand and maintaining perspective on broader business objectives.
Collaborative Mindset. High sense of integrity and respect for others, with experience working with cross-functional teams. Ability to build strong relationships and influence stakeholders at all levels.
Adaptability and Resilience. Ability to multi-task and prioritize workload without becoming overwhelmed. Comfort with ambiguity and the ability to thrive in an environment with rapid change, demonstrating flexibility and resourcefulness.
Intellectual Curiosity. Intellectual curiosity and willingness to accept feedback, with a growth mindset that continuously seeks to learn, improve, and innovate in the field of marketing analytics.

Nice To Haves

Programmatic and/or Paid Social experience preferred with some knowledge of Paid Search, Affiliate, or Video a plus.

Responsibilities

Evaluate Marketing Effectiveness. Provide ongoing evaluation of marketing efforts through the development and analysis of Marketing Mix models, delivering insights that optimize our marketing investments and drive business growth.
Drive Day-to-Day Marketing Analytics. Collaborate on day-to-day marketing effectiveness activities such as data delivery, analytics operations, interpretation of findings, insight delivery, and stakeholder alignment, with an emphasis on Marketing Mix models and time series analysis.
Design and Enable Marketing Data Pipelines. Partner with stakeholders, agency, and data engineering to define requirements for scalable data pipelines that support Marketing Mix Models and other marketing analytics use cases; proactively monitor data quality and work with engineers to resolve issues.
Design Data-Driven Solutions. Work with stakeholders to determine business needs and objectives, then partner with the Marketing Effectiveness team to design and deliver forecasting, experimentation, and other advanced analytics that address those objectives.
Support Executive Engagement. Support the Senior Director on executive engagement materials and critical business needs, translating complex analytical findings into clear, actionable recommendations for leadership.
Tell the Story Behind the Data. Communicate complex concepts in a simple way, articulating findings that are not always straightforward or intuitive and telling the story of campaign performance to diverse audiences across the organization.

Benefits

The annual base salary range for this position is $107,840.00 - $134,840.00.
Individuals employed in this position may also be eligible to earn bonuses.
Caring Community. Thrive in a supportive, mentorship-driven environment from your leaders while also creating that same environment for your teams!
Fulfilling Path. We invest in you, not just your role, with opportunities to learn, innovate and lead.
Meaningful Work. Your work creates real impact. With every decision leading to thousands of shipments, you bring beauty to life for our clients.
Health. Thrive on and off the floor with healthcare plans that fit the needs of you and your family, including medical, dental, and vision coverage.
Sephora also fully covers our employees’ disability and life insurance.
Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs.
We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
Balance. Enjoy paid time off, sick paid time off, and protected leave.
Growth. We invest in you, with access to development programs, tuition reimbursement, and mentorship so that you can flourish in this fast-paced role.
Perks. Love what you do, love what you get! Enjoy 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
Support. Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse.
Plus, volunteer and donation matching.