Senior Analyst - Lifecycle Marketing

American Express•New York, NY

1d•$78,000 - $124,750

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? American Express Global Commercial Services (GCS) provides powerful backing and financial support to businesses of all sizes. The SME Managed Marketing Customer Marketing team supports Small and Medium Enterprise clients through targeted marketing to Corporate Program Administrators (PAs), who manage their company’s Corporate Card program. Reporting to the Senior Manager of Corporate Program Administrator Marketing, the Sr. Analyst, Lifecycle Marketing will drive end-to-end marketing communications for Program Administrators at mid-sized client businesses. This role supports the full lifecycle, from onboarding through ongoing engagement, delivering campaigns across channels including email, site, direct mail, and events. As a Senior Analyst, you will execute multi-channel campaigns that help Program Administrators effectively manage their Corporate Card programs. You will work across partners to move campaigns from concept to launch, ensure high-quality execution, and track performance. This role requires strong coordination, collaboration, attention to detail, and the ability to turn results into clear insights that improve future marketing efforts

Requirements

Bachelor’s degree required
2+ years of experience in marketing, campaign execution, and project management
Strong project management skills with the ability to manage multiple initiatives, timelines, and stakeholders
High attention to detail with experience managing work through complex approval processes (e.g., legal, compliance, brand)
Analytical mindset with experience interpreting marketing performance data, identifying insights and applying them to evolve marketing
Strong communication skills, including experience building PowerPoint presentations and presenting insights to stakeholders
Ability to operate independently, solve problems, and drive work forward in a fast-paced environment

Nice To Haves

B2B Marketing experience, preferably in financial services
Excel and PowerPoint proficiency

Responsibilities

Become a subject matter expert in the Middle Market segment and Program Administrator audience, representing their needs in campaign development
Execute end-to-end campaign setup and deployment across marketing platforms, ensuring campaigns launch accurately and on schedule across channels including email, site, direct mail, and events
Partner with cross-functional teams including product, brand, legal, compliance, channel partners, and agencies to bring campaigns to market
Build and manage campaign timelines, coordinating stakeholders and keeping work on track from concept through launch
Support lifecycle marketing programs from onboarding through ongoing engagement, ensuring a consistent and effective customer experience
Analyze campaign performance and contribute to test-and-learn initiatives to improve engagement and marketing effectiveness
Own monthly multi-channel reporting, synthesizing results into clear insights and actionable recommendations
Develop presentations that communicate performance, insights, and recommendations to stakeholders
Manage third-party relationships, including coordinating deliverables and submitting materials for required oversight and approvals

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities