Senior Analyst, Commerce Media

Digitas • New York, NY

13d • $66,120 - $101,790

About The Position

We're looking for an outstanding Sr Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network (RMN) experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients' business and our own. Sound like you? Read on. As a Sr Analyst, you'll be responsible for full funnel campaign management activities such as display campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You'll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans. You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships. Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, CVS, Dollar General, Citrus and Criteo, etc.

Requirements

• 2 to 4 years of digital media experience, 1+ years of SEM/RMN/Shopper Marketing experience
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Amazon, Walmart, Instacart, Kroger, Target, CVS, Dollar General, Citrus and Criteo, etc. (display experience preferred)
• Keen attention to detail and an analytical approach to achieving objectives
• An understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies
• Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others

Responsibilities

• Contributing as a primary contact for day-to-day clients
• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
• In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
• Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• Ensuring that media deliverables meet and align with client goals and objectives
• Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Providing creative solutions to client challenges
• Direct oversight of Analysts and supporting their growth and professional development
• Understanding big picture implications and how insights can be applied in other programs and environments
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Developing and maintaining quality control procedures for campaign implementations
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Adopting established account management standards and program management best practices
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Active knowledge sharing with capability and broader agency
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
• Be strategic partner to any off-shore resources - ensure closely aligned on all tasks and partner to share analyst responsibilities
• Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Support in monthly, QBR, MMM reporting deliverables
• Keep up to date on industry trends and send highlights to greater team when applicable
• Handle ad-hoc reporting requests as they come through

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed