Senior Affiliate Program Manager

Bark Technologies

2d•Remote

About The Position

As Bark’s Senior Affiliate Program Manager, you will lead the day-to-day execution and growth of our affiliate channel, combining strong program operations with data-driven optimization to drive sustainable, mission-aligned revenue. You’ll manage partner performance, ensure tracking and attribution integrity, and develop a clear optimization roadmap in partnership with the Director of Partnership Growth. In this role, you’ll bring strategic recommendations forward, then own execution and reporting of outcomes—while operating within clear business and brand guardrails. You’ll collaborate closely with cross-functional teams to align partner needs, promotional mechanics, and creative assets, ensuring the channel scales with quality, compliance, and brand safety.

Requirements

5–7 years of experience in affiliate marketing, partnerships, or performance-based marketing roles, with demonstrated impact on revenue growth and program performance.
Proven experience managing an affiliate program or partner portfolio, including onboarding, partner communications, performance monitoring, and optimization.
Hands-on experience with affiliate tracking platforms (Impact preferred) and comfort troubleshooting tracking, attribution, and reporting issues.
Strong working knowledge of tracking and measurement concepts (attribution models, conversion reporting, order validation, reversals, promo code governance).
Experience assessing traffic sources and identifying potential fraud, compliance concerns, or quality issues; ability to escalate risks with clear context and recommendations.
Analytical and outcomes-oriented: able to translate performance data into insights, testing plans, and clear recommendations.
Strong written and verbal communication skills, including the ability to present performance updates and proposals clearly to stakeholders and leadership.
Strong project management skills with the ability to manage multiple priorities, meet deadlines, and operate effectively in a fast-paced environment.
Collaborative working style; ability to coordinate cross-functionally and drive work forward within defined guardrails and approval pathways.
Comfort adopting new tools and technologies, including AI-enabled workflows, to improve throughput and quality.
Alignment with Bark’s mission and values, with a practical, feedback-oriented approach to continuous improvement.

Responsibilities

Lead day-to-day management and growth of Bark’s affiliate program within Impact, ensuring accurate tracking, clean attribution, and well-maintained partner terms, offers, and placements.
Own partner lifecycle management for priority affiliates and publishers: onboarding, enablement, relationship management, performance reviews, and ongoing optimization.
Evaluate, vet, and approve inbound affiliate applications against Bark’s quality standards, traffic requirements, brand guidelines, and compliance expectations.
Identify and contribute to outbound partner growth opportunities (publishers, content partners, loyalty/deal partners, and other relevant affiliate types) in alignment with channel goals and brand fit; assisting with outreach and negotiations in partnership with the Director of Partnership Growth.
Monitor daily performance and traffic health to identify optimization opportunities, detect anomalies, and flag potential fraud, compliance issues, or brand-safety risks.
Investigate and resolve tracking, attribution, and performance issues in coordination with partners and internal stakeholders; recommend corrective actions and document outcomes.
Build and maintain a structured optimization roadmap (offers, landing pages, creative, messaging, placements), proposing tests backed by performance data and owning implementation and measurement.
Prepare and deliver weekly and monthly reporting: performance summaries, insights, learnings, blockers, and recommendations to the Director of Partnership Growth and/or relevant stakeholders.
Partner with cross-functional teams to brief and coordinate partner needs related to creative assets, promotional mechanics, tracking enhancements, and product updates.
Manage partner communications cadence (newsletters, promo announcements, product updates, policy changes) to keep partners informed, enabled, and aligned.
Maintain accurate internal documentation for partner details, placements, terms, and promotional calendars to support operational clarity and auditability.
Monitor competitive activity, affiliate marketing trends, and emerging traffic sources; share relevant learnings and opportunities with leadership.
Identify opportunities to improve program workflows and efficiency, including leveraging AI-enabled tools and automation where appropriate.