Senior Affiliate Manager - ENTERPRISE

Gen3 Marketing LLC • Whitpain Township, PA

1d • Hybrid

About The Position

The Enterprise Senior Affiliate Manager is responsible for leading the -day-to-day performance, optimization, and strategic execution of complex, -high-value- enterprise affiliate programs. This role manages Affiliate Managers and Account Coordinators while driving enterprise-level- program strategy, advanced performance insights, and scalable growth initiatives. The Enterprise Senior Affiliate Manager ensures exceptional delivery quality, supports multi-layered client engagements, and contributes to long-term- enterprise portfolio health, satisfaction, and retention.
· Oversees: Account Manager(s), Account Coordinator(s)
· Reports to: Director / Senior Director

Responsibilities

• Enterprise Program Strategy & Execution
• Develop and execute enterprise level affiliate strategies aligned to complex client goals, long-range growth plans, and multi-channel business priorities.
• Establish program KPIs and action plans, ensuring alignment with enterprise forecasting, pacing, and performance expectations.
• Lead enterprise grade onboarding processes, ensuring cross functional- readiness and strategic alignment for large-scale program launches.
• Manage day-to-day operations of key enterprise accounts, ensuring accuracy, timeliness, and strategic execution.
• Performance Insights, Analytics & Optimization
• Synthesize enterprise level performance insights, connecting data to strategic recommendations, and measurable action plans.
• Define, monitor, and analyze trends in enterprise client KPIs, attribution impacts, publisher mix, and funnel contribution.
• Validate the quality of reporting and insights delivered by AMs and ACs, ensuring enterprise-level- rigor and accuracy.
• Develop forecasts, set budgets, and adhere to enterprise program targets with strong pacing discipline.
• Lead recruitment, activation, compliance, and communication with affiliates, prioritizing high impact partnerships that drive scalable enterprise growth.
• Client Leadership & Communication
• Lead client facing meetings and strategic discussions, presenting insights, recommendations, and forward looking- plans tailored to enterprise stakeholders.
• Communicate performance results and secure buy in- from senior client decision-makers.
• Act as a strategic escalation point, resolving complex client, program, and publisher issues with cross-functional coordination.
• Build, maintain, and strengthen relationships with affiliate partners to secure premium placements, added exposure, and negotiated deals.
• Risk Management & Contingency Planning
• Identify enterprise-level- risks early (tracking issues, publisher churn, budget shifts, competitive pressure) and develop mitigation plans.
• Escalate critical risks to the Director/Senior Director with recommended solutions and scenario-based- contingency options.
• Ensure enterprise clients receive proactive communication and confidence-building -updates during periods of volatility.
• Team Leadership & Development
• Conduct routine one-on--one- meetings with Account Managers and Coordinators to review performance, progress, and upcoming action plans.
• Coach and mentor AMs and ACs to develop enterprise-level- capabilities, including advanced analytics, strategic storytelling, and forecasting discipline.
• Participate in performance reviews for Account Managers and Coordinators.
• Support the development of future enterprise-ready talent, contributing to succession planning and capability building.
• Cross-Functional Collaboration
• Partner with analytics, finance, and media planning teams to ensure affiliate strategies align with broader enterprise business objectives.
• Collaborate with internal teams to improve processes, automation, and enterprise delivery efficiency.
• Articulate and educate clients on Gen3’s services and offerings, positioning enterprise level value, and expansion opportunities.
• Growth, Innovation & Service Expansion
• Identify and proactively promote opportunities to expand enterprise client engagements, including new services, strategic tests, and partnership innovations.
• Develop and implement initiatives to grow enterprise affiliate performance through acquisition, retention, and optimization tactics.
• Source, develop, and nurture high-value affiliate partnerships that support enterprise channel objectives.
• Operational Excellence
• Manage daily, weekly, and monthly reporting, ensuring enterprise-level accuracy and insight depth.
• Respect and maintain all role-specific- quality standards, best practices, and procedures outlined by Delivery Leaders and Operations Teams.
• Contribute to enterprise level best-practice development, sharing learnings and scalable frameworks across teams.

Benefits

• Remote options outside of the PA office / If residing near our PA office - Hybrid work, Tuesdays and Thursdays.
• Flexible work hours
• Summer Fridays
• Insurance coverage with cost incentives
• Paid parental leave benefits
• Advancement opportunities
• Ongoing training and development opportunities
• 401K contribution matching plan after 6 months

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed