About The Position
We are seeking a highly experienced Principal Ad Tech Sales Representative to join our nascent media network. This role is ideal for a seasoned professional with a proven track record in digital advertising sales, particularly across display and video formats, including Connected TV (CTV) and Online Video (OLV). The candidate will play a pivotal role in driving revenue by building strategic relationships with advertisers and agencies, crafting tailored solutions, and selling the full spectrum of digital ad formats. This position will support the Los Angeles, CA area.
Requirements
- Bachelor’s degree in Business, Marketing, or related field; advanced degree preferred.
- 10+ years of experience in digital advertising sales or business development.
- Extensive experience selling various ad formats, including display, video (CTV/OLV), programmatic solutions, and emerging technologies.
- Proven ability to build strong relationships with advertisers, agencies, and senior stakeholders.
- Proven ability to strategically prospect, develop new business, and grow key accounts.
- Expertise in consultative sales approaches for large-scale accounts.
- Strong understanding of the digital advertising ecosystem, including buy-side and sell-side technologies.
- Proficiency in ad tech concepts (programmatic, RTB, ad fraud prevention) and key performance metrics (CTR, viewability, engagement, attribution).
- Experience using CRM and sales intelligence platforms (Salesforce, Microsoft Dynamics, etc.) to track activity, pipeline, and revenue performance.
- Extensive professional network contacts across media holding companies, agencies, brands direct, and C-level decision makers.
Nice To Haves
- Expertise in video advertising strategies (e.g., AI-powered performance video).
- Familiarity with privacy-first advertising solutions and regulatory compliance frameworks.
- Strong analytical mindset and data interpretation skills to influence client strategy.
- Entrepreneurial drive, collaborative spirit, and adaptability to evolving business needs.
Responsibilities
- Develop and execute sales strategies to achieve revenue targets.
- Identify and pursue new business across display, video (CTV/OLV), and other digital ad formats.
- Build and maintain strong relationships with advertisers, agencies, and C-level decision-makers.
- Serve as a trusted advisor, understanding client needs and delivering tailored ad solutions.
- Collaborate with internal teams for seamless campaign execution and client satisfaction.
- Stay informed on industry trends and educate clients on the media network’s offerings.
- Partner with internal teams to align on go-to-market strategies.
- Mentor junior sales team members on consultative selling.
- Monitor sales performance metrics, providing data-driven insights for optimization.
- Maintain disciplined pipeline hygiene and forecasting accuracy using CRM systems such as Salesforce and Microsoft Dynamics.
- Balance multiple complex projects simultaneously while thriving in a fast-paced, ambiguous environment
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 13 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
5,001-10,000 employees
