Senior Account Manager, Paid Social

DEPT®•San Diego, CA

4d•$73,900 - $95,000•Remote

About The Position

As a Senior Account Manager, Paid Social, you drive growth by leading high-impact social media campaigns that exceed client expectations. Your strategic vision and deep understanding of paid social platforms, audience targeting, creative testing, and measurement enable you to develop tactical roadmaps, performance dashboards, and compelling presentations that keep stakeholders informed and confident. You prioritize initiatives that deliver the greatest impact, ensure flawless execution, and mentor team members to elevate their craft. As a contributor to agency thought leadership, you help build a high-performing team that consistently delivers exceptional results.

Requirements

4+ years of hands-on paid social experience with Meta Ads
1+ years of management experience
Advanced understanding of paid social strategy for upper funnel (Awareness) and mid funnel (Consideration) campaigns, including audience development, creative testing, and conversion optimization
Experience with proposing test structure and interpreting results for Brand Lift Studies
Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy
Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders
Strong analytical and reporting skills, with proficiency in Google Sheets (or Excel)
Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling
Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement.

Responsibilities

Lead paid social strategy, planning and activation from end to end for assigned campaigns
Manage / oversee work from Senior Associates and Managers as applicable
Develop and implement platform-specific optimization and monitoring strategies
Contribute to client roadmaps, testing plans, and QBRs/FBRs
Partner closely with Associate Director to deliver clear, strategic paid social recommendations and support client-facing communications
Draft high-quality paid social insights and narratives to key client deliverables, including tactical plans, creative strategies, and business reviews
Ensure all paid social work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets and brand standards
Ability to speak on / lead client calls where applicable within reporting calls, statuses, etc.
Coach and mentor team members by supporting onboarding, providing account context, and developing both technical and strategic paid social capabilities.