Senior Account Manager, Paid Media

TKO Group Holdings, Inc•West Palm Beach, FL

13h•Onsite

About The Position

Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Requirements

Strong professional experience in paid marketing with deep expertise in digital channels.
Proficiency in major paid media platforms, including Google Search, Meta, TikTok, programmatic, and display.
Excellent account management capabilities with a proactive, solutions-oriented approach.
Robust optimization skill set, including campaign structure development, keyword research and management, bidding strategies, ad copywriting/testing, search strategy integration, and landing page optimization.
Demonstrated ability to use data and metrics to drive improvements and communicate outcomes to stakeholders.
Experience managing campaigns across multiple time zones and languages.
Understanding of paid media measurement strategies.
Full-funnel marketing experience, including Brand Lift studies, Share of Voice (SOV) reporting, A/B testing, and execution of varied ad formats.
Strong understanding of the evolving paid media landscape and enthusiasm for new channels and innovations.
Awareness of marketing privacy changes (e.g., Google Privacy Sandbox, third‑party cookie deprecation).
Ability to extract insights from raw data and make data-driven decisions.
Advanced Excel skills with experience producing financial proposals and media plans.
Experience with performance management for Display and/or Paid Social, including auction dynamics, bidding, and optimization practices.
Excellent written and verbal communication skills; ability to follow brand guidelines when producing PowerPoint materials.
Fluent in English and Spanish.
Highly organized, proactive, and able to meet fixed deadlines while managing multiple client needs.
Strong interpersonal skills with the ability to communicate effectively and provide accurate, timely feedback at all organizational levels.
Customer- and client-focused mindset.
Demonstrated initiative and flexibility in achieving desired outcomes.
Strong numeracy skills with experience analyzing and manipulating data via spreadsheets.
Active user and advocate of social media, with a clear perspective on the impact of platforms such as X, Facebook, Instagram, TikTok, YouTube, Reddit, Snapchat, etc.

Nice To Haves

Interest in sports is a plus.

Responsibilities

Own the paid media brief and media plans, overseeing all aspects of the campaign lifecycle—from strategy and ideation through execution, measurement, optimization, and reporting.
Launch, monitor, and optimize campaigns directly within platform environments.
Partner closely with account teams and key stakeholders to develop initiative strategies and plans.
Build and manage relationships with paid digital platforms; stay informed on emerging products, beta opportunities, and industry developments.
Manage day‑to-day execution of multiple paid campaigns across awareness, consideration, and acquisition objectives, including campaign setup, delivery, and reporting.
Use data-driven insights to rapidly iterate and improve performance daily, weekly, and monthly.
Manage paid media budgets to ensure alignment with agreed targets and maximize return on investment.
Track and share industry trends across media and technology to support innovation.
Produce client-ready reporting that includes performance results, insights, recommendations, and proactive solutions.

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