Senior Account Based Marketing (ABM) Manager

Truveta•Seattle, WA

2d•$155,000 - $175,000•Remote

About The Position

Senior Account Based Marketing (ABM) Manager Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values. Truveta was born in the Pacific Northwest, but our employees are located across the country. Our team values the flexibility of a hybrid work model and the ability to work from anywhere. In-person attendance is required at least once per year for our onsite company meeting. For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time. #LI-remote Who We Need Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you. As Senior Account Based Marketing (ABM) Manager, you will help shape and advance Truveta’s enterprise ABM motion — defining how we engage priority accounts and buying groups across our addressable market. This role is a key contributor to Truveta’s growth strategy, supporting predictable pipeline generation, deal acceleration, and expansion within long, complex enterprise sales cycles. This role sits within the Growth Marketing organization and partners closely with Demand Generation, Sales, Product Marketing, and Solutions to translate enterprise signals, clinical insights, and account intelligence into coordinated go-to-market execution. This Opportunity The Senior Account Based Marketing Manager will define and scale Truveta’s enterprise ABM strategy for the company’s highest-priority accounts across health systems, pharma, biotech, medical device, and research. This role starts with deep account and buying group research — translating market signals, clinical context, intent data, and sales insight into clear account strategies and GTM plays. From there, you will orchestrate 1:1 and 1:few ABM programs that align Sales, Marketing, and Solutions around the right accounts, the right stakeholders, and the right moments in long, complex buying cycles. Campaigns are a critical output of this work, but not the focus on their own. Success in this role is defined by pipeline quality, deal acceleration, and expansion impact, not volume of activity. This is a highly strategic and hands-on role for someone who can move fluidly between account strategy, cross-functional alignment, and execution, while helping build a scalable ABM operating model as the business grows.

Requirements

7–10+ years of B2B marketing experience, with 3–5+ years focused on Account-Based Marketing
Proven success running enterprise ABM programs supporting long, complex sales cycle.
Experience marketing to healthcare, life sciences, clinical data, AI/ML, or regulated B2B SaaS audiences
Strong understanding of buying groups, multi-stakeholder decision-making, and enterprise GTM motions
Demonstrated experience managing and developing marketers in a team environment
Comfortable authoring and reviewing ABM content and bringing a credible industry point of view
Highly analytical and operational, with comfort owning dashboards, experimentation, and optimization
Creative problem solver who can balance strategic thinking with hands-on execution
Collaborative partner with strong communication skills and executive presence
Comfortable operating in a fast-evolving, high-growth environment
Working knowledge of Salesforce, HubSpot, ABM platforms (e.g., Demandbase or 6sense), and supporting sales and intent tools such as ZoomInfo, Sales Navigator, Outreach, and HighSpot
Willingness to travel to Truveta headquarters 1–2x per year

Responsibilities

Own ABM strategy for strategic and growth enterprise accounts, aligned to sales and growth priorities
Partner with Sales and Operations on account selection, tiering, and prioritization informed by TAM, intent data, pipeline needs, and growth goals
Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area
Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays
Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, content personalization, events, executive programs, and selective high-touch experiences
Ensure ABM programs are tightly integrated with Demand Generation, Product Marketing, and Sales motions, including follow-up workflows and sales enablement
Enable Sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance
Partner closely with the BDM team on ABM strategy, account priorities, and outbound execution of ABM plays, ensuring consistent messaging, sequencing, and follow-through
Lead, coach, and develop a high-performing ABM team, setting execution standards and operating rhythms
Balance strategic oversight with hands-on involvement, stepping in to support priority accounts or initiatives as needed
Develop, draft, and review ABM content including account narratives, value frameworks, emails, executive briefs, and sales-facing materials
Bring an informed industry and clinical point of view to ABM strategy and messaging, translating complex concepts into compelling account-level stories
Drive impact across the funnel including pipeline creation, deal velocity, stage progression, and expansion
Use account engagement and pipeline signals to continuously refine targeting, messaging, and channel mix
Own ABM measurement frameworks and build accurate dashboards and reporting in Salesforce and HubSpot
Partner with Operations to refine attribution, ensure data consistency, and improve reporting confidence
Contribute to evaluation and optimization of the ABM and marketing technology stack