SEM & Programmatic Vendor Intern
About The Position
We are seeking a detail-oriented and analytical SEM & Programmatic Vendor Intern to support our Paid Media team in executing and optimizing digital advertising campaigns across search and programmatic platforms. This role is ideal for someone interested in performance marketing, data analysis, and emerging ad technologies (AI, automation, audience targeting). You’ll gain hands-on experience working with enterprise-level campaigns and industry tools while learning how paid media drives measurable business outcomes. As an SEM & Programmatic Vendor Intern, you will be a part of... Campaign Support Assist in building and QA’ing campaigns across: Google Ads (Search, Performance Max, YouTube) Programmatic platforms (DSPs such as Viant or similar) Support keyword research, audience targeting, and campaign structuring Help implement tracking (UTMs, conversions, pixels) Data & Reporting Pull and organize performance data from platforms like: Google Ads GA4 Programmatic DSP dashboards Assist in weekly and monthly reporting Identify trends in: Cost-per-lead (CPL) Click-through rate (CTR) Conversion rate (CVR) Optimization & Insights Support optimizations such as: Bid adjustments Budget reallocations Creative and audience testing Assist in analyzing cross-channel performance (Search + Programmatic + Paid Social) Vendor & Platform Coordination Work with internal teams and external vendors to: Gather campaign assets Ensure tracking accuracy Monitor pacing and delivery Learn how agencies collaborate with media vendors and technology partners Emerging Tech & AI Exposure Assist in testing AI-driven features: Broad match + automation strategies Performance Max insights Audience expansion tools Support internal initiatives around automation and platform integrations What You'll Learn... How full-funnel media works (Awareness → Consideration → Conversion) Real-world campaign pacing and budget management How SEM and Programmatic work together to drive leads Exposure to tools like: Fluency (campaign management) CallRail (call tracking) GA4 / GTM (analytics + tracking)
Requirements
- Currently pursuing a degree in Marketing, Advertising, Business, Analytics, or related field
- Strong interest in digital marketing and data analysis
- Comfortable working in Excel / Google Sheets (basic formulas preferred)
- Detail-oriented with strong organizational skills
- Ability to manage multiple tasks in a fast-paced environment
Nice To Haves
- Familiarity with Google Ads
- Basic understanding of PPC (pay-per-click)
- Basic understanding of Programmatic advertising
- Experience with data visualization or reporting tools
Responsibilities
- Assist in building and QA’ing campaigns across Google Ads (Search, Performance Max, YouTube) and Programmatic platforms (DSPs such as Viant or similar)
- Support keyword research, audience targeting, and campaign structuring
- Help implement tracking (UTMs, conversions, pixels)
- Pull and organize performance data from platforms like Google Ads, GA4, and Programmatic DSP dashboards
- Assist in weekly and monthly reporting
- Identify trends in Cost-per-lead (CPL), Click-through rate (CTR), and Conversion rate (CVR)
- Support optimizations such as Bid adjustments, Budget reallocations, Creative and audience testing
- Assist in analyzing cross-channel performance (Search + Programmatic + Paid Social)
- Work with internal teams and external vendors to Gather campaign assets, Ensure tracking accuracy, and Monitor pacing and delivery
- Learn how agencies collaborate with media vendors and technology partners
- Assist in testing AI-driven features: Broad match + automation strategies, Performance Max insights, and Audience expansion tools
- Support internal initiatives around automation and platform integrations
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What This Job Offers
Career Level
Intern
