SEM Manager

A Place for Mom•New York, NY

1d•$115,000 - $125,000

About The Position

The ideal candidate has hands-on experience managing digital acquisition campaigns in platforms such as Google Ads, Microsoft Advertising, Meta, and others. You are also data-driven and analytical with a robust testing mindset. You are a project manager who is detail oriented with an ability to communicate across departments to connect stakeholders and drive outcomes. You will play a key role in the execution and evolution of digital marketing campaigns.

Requirements

2-4 years’ experience in digital marketing, media agency or other similar roles.
Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budgets.
Ability to learn new industries and business types quickly and can apply this knowledge to internet marketing initiatives and achieve channel goals.
Knowledge of digital acquisition channels, performance drivers and platforms (such as Google Ads, Microsoft Advertising, Meta).
Passionate about the numbers, with a keen eye for detail, and proven data interpretation capability.
Outstanding analytical skills to report on paid marketing tests and iterate and adapt for future marketing opportunities.
Experience working with external agencies and communicating cross-functionally across organizations.
Proactive, not reactive - you anticipate challenges and solve them before they escalate.
Bachelor’s degree required.

Responsibilities

Optimize SEM account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
Evaluate paid acquisition landing page performance, making recommendations for content improvement to increase quality scores and conversions rate.
Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth levers, platform opportunities, and performance innovations
Analyze audience and exclude high/low efficiency groupings.
Partner with creative placement data to find new opportunities and target or teams to continuously iterate on messaging and formats based on data driven feedback loops.
Ensure clear communication of insights, trends, and campaign results to the broader team while driving continuous optimization and accountability.
Active contributor to testing roadmap and design.
Own the tracking and attribution, actively contribute to measurement strategy for paid channels.