SEM Lead

PMG•New York, NY

14h

About The Position

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With At PMG, our Paid Search Marketing (SEM) team is a group of forward-thinking problem solvers who thrive on crafting impactful campaigns that deliver measurable results. We work at the intersection of creativity, data, and strategy, helping our clients connect with their audiences in meaningful ways. Collaboration is at the core of how we work. Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We’re committed to fostering an environment where every team member can grow professionally, contribute their ideas, and feel empowered to make a difference. As an SEM Lead, you’ll play a pivotal role in shaping search marketing strategies, guiding your team, and building strong relationships with our clients. If you’re excited to lead and inspire while staying at the forefront of search innovation, we’d love to hear from you.

Requirements

4+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
Advanced expertise in managing paid search campaigns on platforms like Google Ads and Microsoft Ads, delivering measurable results for clients.
Proficiency in data analysis, budget management, and reporting to optimize performance and ensure efficient use of resources.
Experience with testing frameworks, including A/B testing and creative experimentation, to drive campaign improvements.
Strong skills in implementing advanced strategies, such as keyword expansion, audience segmentation, and bidding optimizations.
Proficiency in tools like Microsoft Excel and Google Analytics to deliver actionable insights and detailed performance reports.
Excellent communication and collaboration skills, ensuring alignment with internal teams and external partners on key initiatives.
A proactive approach to integrating paid search strategies with broader marketing efforts, driving consistency and impact across channels.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes.
Lead the implementation of paid search strategies, translating campaign activities into actionable business impacts for clients.
Create detailed client reports, tracking key metrics, revenue, and paid search initiatives while providing actionable insights to improve performance.
Analyze paid search data, turning insights into strategic recommendations that drive measurable results for clients.
Manage relationships with search partners, ensuring strong collaboration and alignment on key initiatives.
Plan and allocate monthly paid search budgets, ensuring efficient use of resources to achieve campaign goals.
Collaborate across channels, aligning paid search strategies with broader marketing initiatives, including PR, social, and programmatic efforts.
Drive adoption of PMG’s proprietary platform, Alli, working cross-functionally with internal teams to optimize its integration into paid search programs.
Stay informed on SEM trends and changes, sharing insights with the team and integrating innovations into strategies.
Lead a test-and-learn approach, driving continuous improvement in paid search strategies through experimentation and analysis.
Mentor and train team members, sharing best practices and technical expertise while fostering their professional growth.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.