Segment Strategy Manager
About The Position
As our Segment Strategy Manager, you will be the segment owner and business case builder, identifying, prioritizing, and crafting Sila's market-entry strategy for new and innovative target segments. You'll focus on exciting end applications such as robotics, eVTOLs, and other next-generation technologies. This is a high-impact role at the critical intersection of Product, Sales, and Corporate Strategy. You will translate our technical advantages into targeted, profitable, and strategically sound commercial outcomes. Sitting within the MaPS (Marketing, Product, and Strategy) group, you will collaborate extensively with the Product team to inform the roadmap, the Sales team to drive execution, and the Marketing team to craft market-specific content. If you thrive on deep market analysis, securing cross-functional alignment, and are a confident voice in shaping business direction, this is your opportunity.
Requirements
- Bachelor's degree in Engineering, or a related field; MBA is a plus.
- 8+ years of industry experience (less with advanced degree); demonstrable experience in Segment Marketing, Product Marketing, or Strategy within a B2B environment, preferably working with a manufacturing-heavy, technical product.
- Proven history of using data and market research to build and champion major business cases for new products or market entry.
- Exceptional ability to manage multiple, disparate segments simultaneously and connect the dots between technical capability and commercial opportunity.
- A strong bias for action, speed to impact, and the ability to influence cross-functional teams (Sales, Product, Executive) without direct authority.
- Willingness to travel domestically and internationally to trade shows, conferences, and customer sites.
Responsibilities
- Segment Strategy: Act as the company's internal expert for new, innovative, target market segments. Conduct rigorous market analysis (TAM/SAM/SOM), competitive intelligence, and customer research to drive Sila's strategic direction in these segments.
- Business Case Development: Convert core product performance metrics into clear, segment-specific customer value and ROI. Create robust, multi-year business cases for new products and beachhead markets to secure executive alignment and justify development resources.
- Pricing Frameworks: Lead the implementation of company-wide pricing frameworks across all offerings.
- Industry Thought Leadership: Proactively educate and shape industry requirements by leading high-impact initiatives, technical briefings, and strategic events.
- Segment-specific Go-to-Market (GTM) and Sales Enablement: Build actionable sales playbooks, segment-specific training, and commercial materials. Oversee the execution of early-stage GTM plans focused on validating new segment assumptions and smoothly transitioning qualified opportunities to the sales team.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Number of Employees
251-500 employees
