Segment Strategy Associate (Open to hiring Segment Strategy Manager level)

Wellmark, Inc. • Des Moines, IA

47d

About The Position

As a member of our Segment Strategy team, you’ll play a key role in shaping how Wellmark competes and grows in our core market segments. You will serve as a central hub for your assigned segment, partnering closely with Product, Market Insights and Competitive Intelligence, Marketing & Communications, Sales, and other cross-functional teams to translate market insights, customer needs, and competitive trends into clear segment strategies and go-to-market plans. This means connecting dots between data and real-world decisions, ensuring our segment strategy is aligned with corporate objectives and is clearly communicated to stakeholders at all levels. The ideal candidate is a curious, analytical, business-minded professional skilled at turning data into clear insights and recommendations. You have experience in developing strategies through analysis and cross functional partnerships, with a talent for communicating complex ideas to various audiences. Comfortable with ambiguity, you’re eager to learn about industry dynamics, able to influence without authority, and build trust with your peers and leaders. Strong communication and collaboration skills are essential, as is a drive to support Wellmark’s growth and improve member experience.

Requirements

• Bachelor’s degree in Finance, Economics, Insurance, Business Management, Pharmacy, or other health-related program, plus one year of applicable business experience (which may include internship), OR 4+ years of direct and applicable business experience.
• Specific understanding of strategic planning, profitability, financial metrics, market and/or external influences.
• Strong ability to interact professionally with senior leadership and key executives.
• Ability to support in the building and implementing of strategic initiatives that achieve bottom-line results.
• Demonstrated understanding of customer needs and ability to successfully develop and deliver customer-focused solutions.
• Critical thinking and problem-solving skills. Natural curiosity, business intuition, and financial acumen.
• Willingness to approach problems from different perspectives in order to produce creative, innovative solutions.
• Strong written and verbal communication skills with the ability to articulate business implications and recommendations to varying audiences, including senior leadership. Strong presentation skills.
• Ability to distill large amounts of information into relevant, actionable insights.
• Ability to evaluate workflows and support the successful alignment with product strategy and implementation.
• Identify opportunities and partner in the implementation of solutions and evaluation of impact.
• Ability to develop strong relationships through collaboration and teamwork.
• Proficiency with Microsoft Office and web-based applications.
• Ability to prioritize initiatives, support in the alignment of appropriate resources, and partner with others in order to achieve success.
• Self-starter with the ability to produce quality results.
• Flexible and adaptable to change.
• Travel required up to 5%.

Nice To Haves

• Exposure to product/segment management.
• Experience in health insurance industry

Responsibilities

• Work with Product team and other cross-functional teams to ideate and develop management and execution of assigned market segment strategy. As the central hub of the segment, develop subject matter expertise and work collectively with others together to develop, manage, and execute a segment strategy, including the creation of the annual go-to market plan
• Support in the alignment of segment strategy with corporate goals to meet membership, revenue and margin goals and improve the customer experience, measured by Wellmark’s proprietary Member Loyalty Index (MLI)
• Engage and assist in the development, recommendation, management, and implementation of distribution, pricing, promotion, and messaging strategies for assigned market segments, including planning and reporting activities. Partner closely with Product, Marketing and Communications, as well as Sales to translate the corporate, divisional, and departmental strategy into the market segment strategy
• In partnership with the Segment team and others, build and develop business cases in the formulation of marketing/sales projects. Collaborate with the market implementation project team and with leadership guidance, may provide direction on the market, oversee all aspects of identifying, obtaining approval and implementing strategic projects involving new potential business partnerships, new product offerings or the disengagement of existing business segments
• In partnership with the Segment team and others develop an annual segment go-to market plan that details monthly execution points driven by key performance indicators and return on investment. Monitor the performance of the plan and suggest revisions as necessary. Provide dashboard reports of segment performance and initiative progress on a monthly basis. Actively participate in the annual enrollment forecasting process.
• Assist with monitoring performance and return on investment for assigned segment(s) and for providing insights for any necessary changes in direction. Communicate performance results to the Director and applicable stakeholders on a regular basis
• Work closely with the Project Managers, Product Team, Market Research, Marketing and Communications as well as Sales Leadership to ensure service changes are implemented efficiently and are accurately portrayed in materials explaining products to customers, distribution channels, and others
• Keep up to date with industry issues, competitor products, and apply knowledge of the health and well-being industry and Wellmark’s marketplace to develop recommendations.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees