Segment Manager - Residential

Kinetico Incorporated•Newbury Township, OH

About The Position

The Segment Manager supports the development and execution of marketing and sales initiatives that drive growth within targeted channels and customer segments. This position helps ensure consistent execution, alignment with broader business objectives, and the delivery of high-quality marketing tools to support dealers, builders, and internal partners. Founded in 1970, Kinetico pioneered the development of non-electric, fully automatic water treatment systems. In the years since, we have grown into a global company of independent Kinetico water experts and international distributors serving more than 100 countries. We offer complete water systems that deliver only the highest quality water for general use and drinking. We back every piece of our equipment with industry-leading warranties. Our approach reflects our deep commitment to preserving and conserving fresh water, one of our planet's most precious and endangered natural resources. Kinetico was started by two engineers who pioneered the development of non-electric, fully automatic water treatment systems. Evolving from the Tangent Company, a small consulting design firm, Kinetico soon became a global organization of independent dealers, international distributors representing nearly 100 countries. Through the dedication of its founders, employees and distribution network, Kinetico has experienced tremendous success. The company has grown from a two-man, creative undertaking into a strong and dynamic organization. Innovative technology and a strong commitment to customer satisfaction have distinguished the company and positioned Kinetico as a leader in today’s ever-changing water treatment industry manufacturing water softeners, along with a wide range of systems that improve water quality for general use, as well as those that provide high-quality drinking water for consumption. Kinetico products are Third Party certified to confirm quality and performance and complimented by the most comprehensive warranties in the industry. Kinetico is part of the Axel Johnson Group of companies, a global organization and fifth generation company that continues to be successful in developing leading businesses.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
5+ years of experience in sales support, marketing, customer support, or channel‑related roles
Strong organizational and prioritization skills with the ability to manage multiple projects simultaneously
Strong analytical skills and ability to translate research into actionable insights
Excellent written and verbal communication skills; comfortable creating customer‑facing materials
Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word)
Attention to detail and commitment to delivering high‑quality work
Collaborative mindset, adaptable, and motivated to support a growing segment

Nice To Haves

Understanding of residential construction, dealer networks, or commercial water treatment solutions is helpful but not required
Experience with CRM or project management tools preferred

Responsibilities

Executes segment-specific marketing and sales programs that support strategic and channel partner initiatives.
Conducts market and competitive research to inform segment strategies, product positioning, and program opportunities.
Supports the development and maintenance of sales enablement materials, including segment presentations, product guides, training tools, and marketing collateral.
Tracks program KPIs, adoption metrics, and performance dashboards to support reporting and continuous improvement.
Works cross-functionally with internal teams (Sales, Marketing, Operations, Product Management) to gather information and ensure alignment across channel initiatives.
Maintain an organized repository of program resources, sales presentations, and field-facing materials for easy internal and external access.
Identify process improvement opportunities to enhance partner experience and elevate segment performance.
Coordinates logistics for meetings, trainings, and presentations, ensuring materials, content, and communication are delivered accurately and on time.