Search Manager

BOOYAH ADVERTISING INC•Denver, CO

1d•$60,000 - $74,675

About The Position

Booyah Advertising is seeking a driven, detail-oriented, full-time Paid Search Manger in our Denver, CO offic. The Search Manager serves as the day-to-day client contact for search advertising efforts. This position is responsible for the initial planning, implementation, monitoring, optimization, analysis, and reporting of assigned accounts.

Requirements

1.5+ years of client-facing experience within the search channel
Hands on experience in campaign development, execution, and optimization best practices across various campaign types (including Search, Performance Max and Demand Gen) and search engines
Google Ads Search certified, Microsoft Ads certified
Demonstrated analytical skills, experience using Google Analytics
Experience using data visualization platforms like Looker Studio, Tableau, Power BI, or DOMO
Experience with 3rd party management tools, preferably Search Ads 360 (previously DoubleClick Search), Kenshoo, or Marin
Familiarity with industry tools that assist with competitive analysis, forecasting, testing, etc.
Proficient in Microsoft Excel used specifically for pivot tables, xlookups, and data trend analysis
In depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
Excellent interpersonal skills, including both written and verbal communication
A self-starter with strong multi-tasking ability and close attention to detail
Bachelor’s degree (BA/BS) in Marketing, Business, or related field

Responsibilities

Maintains positive working relationship with client while clearly communicating the value of overall search efforts
Develops and executes search strategies to exceed client goals and KPIs
Identifies and presents new opportunities and areas for growth to client to improve their search program
Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling
Manages budgeting and budget forecasting on a daily, weekly, monthly, and quarterly basis
Manages ongoing bid strategy optimization, evolving account structure, and progressive targeting tactics
Creates and executes ongoing testing plans for ad copy, landing pages, industry betas, etc.
Oversees risk management through proper QA of all work as documented within various search SOPs
Participates in agency trainings and channel roundtables by communicating POV, discussing industry news and updates, and identifying learning opportunities
Serves as a mentor/coach to Search Coordinators