SDR Lead

Daylight Security LTD
3d

About The Position

The SDR Team Lead will be our first SDR hire, responsible for generating their own pipeline while also leading, coaching, and developing a team of Sales Development Representatives to consistently generate high-quality pipeline. This role owns SDR performance, daily execution, and continuous improvement of prospecting strategy, workflows, and cross-functional alignment with Sales and Marketing. The right candidate will have 5+ years overall sales experience, with 2+ years focused within the cybersecurity industry.

Requirements

  • Proven ability to motivate, coach, and develop a high-performing team.
  • Strong delegation and prioritization skills.
  • Confidence in making decisions and holding team members accountable.
  • 5+ years overall sales experience, with 3+ focused within the cybersecurity industry
  • Strong understanding of the full sales cycle and SDR best practices.
  • Experience with outbound prospecting strategy and qualification frameworks.
  • Proficiency with CRM and sales engagement tools (e.g., Salesforce, Apollo, LinkedIn)
  • Ability to identify strengths, gaps, and growth areas across different experience levels.
  • Strong feedback skills and the ability to adapt coaching to different personalities and learning styles.
  • Comfort interpreting performance data and using metrics to drive improvements.
  • Ability to identify root causes, remove blockers, and implement scalable solutions.
  • Ability to clearly present performance insights and strategy to leadership.
  • Strong collaboration skills across Sales, Marketing, and other stakeholders.

Responsibilities

  • Hire, onboard, and ramp new SDRs to ensure fast, successful time-to-productivity.
  • Set clear individual and team performance goals and ensure consistent accountability.
  • Run regular one-on-ones, performance check-ins, and coaching sessions.
  • Build a positive, collaborative team culture and address performance or interpersonal issues proactively.
  • Lead by example in professionalism, work ethic, execution and pipeline generation.
  • Develop and continuously improve prospecting strategies aligned with sales objectives and target customer profiles.
  • Implement best practices for outbound and inbound lead generation, including personalized and multi-channel outreach.
  • Improve SDR workflows and processes to increase efficiency, consistency, and productivity.
  • Design and deliver training on outreach, messaging, objection handling, and qualification.
  • Ensure SDRs maintain strong product knowledge and industry understanding.
  • Provide continuous feedback and individualized coaching based on performance and development needs.
  • Encourage a growth mindset and ongoing skill development across the team.
  • Monitor SDR KPIs such as activity, conversion rates, lead quality, and sales-qualified lead output.
  • Analyze individual and team performance trends and identify opportunities for improvement.
  • Report results and insights to Sales Leadership, including recommendations and action plans.
  • Serve as the main point of contact between SDRs and Sales leadership to ensure alignment and effective lead handoff.
  • Partner closely with Marketing to ensure lead generation efforts align with campaigns and target audiences.
  • Represent the SDR team in cross-functional meetings and contribute insights to improve pipeline outcomes.
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