SDR Manager

Cirrus Systems, Inc.•Dallas, TX

40d

About The Position

The Sales Development Representative Manager will lead, coach, and develop a team of Sales Development Representatives responsible for qualifying inbound and outbound leads and booking high-quality meetings for our Account Executives. This leader will build a strong, metrics-driven SDR function that consistently delivers pipeline, supports revenue growth, and enhances the first impression prospects have with Cirrus. The ideal candidate is an energetic, hands-on leader who loves developing people, running a tight funnel, optimizing processes, and partnering closely with Sales and Marketing to increase lead conversion and accelerate growth.

Requirements

3+ years of Sales Development or Inside Sales experience, with at least 2 years in a leadership role.
Proven success running a metrics-driven SDR function with strong conversion and pipeline outcomes.
Experience coaching SDRs on outbound prospecting, objection handling, discovery, and qualification.
Excellent communication, listening, and coaching skills.
Strong grasp of CRM systems (Hubspot preferred), sales engagement tools, and Google Suite.
Ability to analyze data, diagnose issues, and implement process improvements.
High energy, proactive, and able to create clarity and structure for your team.
Practical knowledge of general technology and the ability to learn Cirrus’ product suite.

Nice To Haves

Prior experience in the signage industry is a plus.

Responsibilities

Lead, mentor, and inspire a team of SDRs to achieve and exceed individual and team KPIs.
Own daily team operations, including call coaching, pipeline reviews, performance management, and skill development.
Ensure the team responds to inbound leads within the 2-business-hour SLA and executes consistent outbound prospecting.
Monitor and improve conversion rates across the funnel from MQL → SQL → booked meetings.
Partner with Sales Leadership and Marketing to refine messaging, targeting strategies, and qualification criteria.
Analyze team performance data to identify trends, gaps, and opportunities to optimize efficiency and productivity.
Maintain high-quality data within the CRM and reinforce best-in-class hygiene practices across the team.
Support the creation and continuous improvement of SDR playbooks, talk tracks, cadences, and onboarding materials.
Collaborate with Account Executives to ensure smooth lead handoff and strong alignment across the sales motion.
Conduct regular 1:1s, team huddles, and coaching sessions to build skills, accountability, and career development.
Hire, onboard, and develop new SDRs as the team grows.
Perform other duties and responsibilities as assigned.