Salesforce Platform Manager

Coastal Waste & Recycling Inc•Boca Raton, FL

33d

About The Position

The Salesforce Platform Manager oversees sales technology platforms, with a primary focus on Salesforce and digital demand generation. This role is responsible for developing and executing SEO strategy, managing relationships with third-party partners, and ensuring alignment between sales operations and digital marketing initiatives to drive business growth

Requirements

Bachelor’s degree in Business, Marketing, Computer Science, or related field
Minimum of 3 years of hands-on experience managing Salesforce platforms (administration, configuration, customization)
Experience in developing and overseeing SEO strategy, including managing third-party SEO partners
Strong knowledge of Salesforce (Sales Cloud, Service Cloud, Lightning)
Ability to interpret SEO analytics and reports provided by external partners

Nice To Haves

Salesforce Administrator or Advanced Administrator certification preferred

Responsibilities

Manage, maintain, and optimize the Salesforce platform to support sales operations and business objectives.
Develop and implement Salesforce strategies, workflows, and automations to improve efficiency and data integrity.
Oversee system upgrades, integrations, and enhancements, ensuring seamless connectivity with other business systems.
Provide training and support to Salesforce users, driving adoption and best practices.
Collaborate with sales, marketing, and IT teams to translate business requirements into Salesforce solutions.
Own the SEO strategy for the organization, ensuring alignment with business goals and digital demand generation.
Select, onboard, and manage third-party SEO agencies or consultants, including contract negotiation, performance monitoring, and relationship management.
Set clear objectives, KPIs, and deliverables for SEO partners; review and approve strategic recommendations and campaign plans.
Monitor and report on SEO performance, leveraging insights from third-party partners to inform leadership and drive continuous improvement.
Integrate Salesforce with marketing automation platforms for seamless lead flow and reporting.
Stay current on Salesforce releases, SEO trends, and industry best practices, advising leadership accordingly.