Salesforce Administrator

The Vomela Companies•Saint Paul, MN

About The Position

At The Vomela Companies our greatest asset is our people. As a full-service visual communications company, we are looking for creative and intellectual thinkers that work with our customers to create compelling brand solutions and foster meaningful connections. And while you're focused on creating big things for global and local brands, we will help you build a career you can be passionate about. Apply now to find your place at Vomela. Job Summary The Sales & Marketing Systems Administrator is the hands-on technology partner for our Go‑to‑Market (GTM) organization, with end‑to‑end administrative ownership of Salesforce.com and HubSpot as the core to our tech stack. Working side‑by‑side with Sales, Marketing, Customer Success, and Revenue Operations, they are responsible for all applications in the tech stack that power lead‑to‑customer execution. The mandate is to make technology a force multiplier that accelerates revenue, improves data quality, and removes friction for users.

Requirements

Education: Bachelor’s degree in Computer Science, Business, or related field (or equivalent experience)
Experience: 3+ years administering Salesforce Sales Cloud and 2+ years administering HubSpot Marketing Hub (or equivalent marketing automation platform) within a high‑growth B2B environment. SaaS / recurring‑revenue experience preferred
Certifications: Current and advanced platform credentials for both Salesforce and HubSpot preferred
Salesforce: Administrator (ADM‑201) plus at least one advanced credential such as Sales Cloud Consultant, Platform App Builder, or Advanced Administrator
HubSpot: Marketing Software Certification plus at least one advanced accreditation such as Marketing Hub Implementation, Revenue Operations, or similar. Candidates must maintain these certifications through ongoing study and timely renewal, demonstrating a commitment to continuous platform mastery
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

Responsibilities

Act as product owner and primary administrator for all Salesforce Sales Cloud functionality, including object‑model design, security model, user management, validation rules, Flows, automations, AppExchange packages, and release management.
Maintain platform roadmap; partner with business leaders to prioritize enhancements that drive measurable GTM outcomes.
Ensure 99 %+ uptime and data integrity through proactive monitoring, sandbox governance, and change‑management best practices
Serve as primary administrator for HubSpot Marketing Hub (and Sales/Service Hubs as applicable), overseeing campaign assets, workflows, lead‑scoring models, list segmentation, and preference‑center management.
Govern integration with Salesforce to ensure bi‑directional data accuracy and attribution visibility.
Optimize email deliverability, engagement metrics, and marketing automation performance.
Evaluate the broader RevTech stack and drive consolidation or integration decisions that reduce cost and complexity.
Configure objects, fields, workflows, and integrations that streamline GTM processes across the funnel.
Translate business problems into scalable technical solutions through active requirements‑gathering sessions.
Prototype, iterate, and demo new capabilities with end users before production deployment.
Develop training content; lead enablement sessions that drive adoption of new features and best practices.
Establish rules, validation, and deduplication logic that keep Salesforce, HubSpot, and connected‑system data accurate, compliant, and report‑ready.
Partner with analytics to ensure data structures support board‑level reporting and forecasting.
Build and maintain integrations between CRM, marketing automation, ERP, and BI tools via native connectors, middleware (Workato/Zapier), or custom APIs.
Identify manual tasks in seller/marketer workflow and automate to reduce time‑to‑execution.
Provide Tier 1‑2 support, resolving end user issues
Monitor license usage; manage user provisioning and security permissions.