Sales Trainer

AmeriLife•Tucson, AZ

2d•Onsite

About The Position

For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement. Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry. Since 1971, AmeriLife has served the needs of its clients. Today, we are a national leader in the development, marketing and distribution of annuity, life and health insurance solutions, with more than 1,000 associates across the country. AmeriLife partners with leading carriers to support consumers’ financial-wellness goals. The Sales Appointment Setter Trainer is responsible for onboarding, developing, and coaching appointment setters to achieve high levels of performance in lead conversion, appointment quality, productivity, and compliance. This role designs and delivers training that builds strong prospecting, objection-handling, call control, and appointment-setting skills while reinforcing accountability and consistent execution. The ideal candidate is a high-performing sales professional and coach who can translate proven sales behaviors into repeatable training programs that improve individual and team performance.

Requirements

3+ years of sales experience, preferably in appointment setting, inside sales, or high-volume outbound sales
1+ years of training, coaching, or team lead experience preferred
Proven track record of strong individual sales performance
Experience coaching, mentoring, or training others
Strong understanding of call structure, objection handling, and appointment-setting strategies
Experience using CRM systems and sales performance tools
Excellent communication, facilitation, and organizational skills

Nice To Haves

Experience in high-volume outbound or inbound appointment-setting environments
Experience in financial services, insurance, healthcare, home services, or other consultative sales environments
Background in adult learning, sales enablement, or performance coaching
Ability to design and deliver structured training programs
Experience supporting both new hire onboarding and ongoing performance coaching

Responsibilities

Lead onboarding and new hire training for appointment setters
Deliver engaging training sessions in classroom and one-on-one settings
Develop and maintain training materials, scripts, playbooks, and job aids
Teach core appointment setting skills, including: prospect engagement, qualifying opportunities, uncovering business need, objection handling, closing for the appointment, CRM documentation and follow-up expectations
Monitor calls and provide real-time and scheduled coaching
Identify skill gaps and create targeted coaching plans
Reinforce high-performance behaviors and best practices
Partner with leaders to support underperforming team members and improve results
Track progress and measure coaching effectiveness against business goals
Evaluate appointment quality and ensure alignment with company standards
Support consistency in scripting, messaging, and call execution
Identify performance trends and recommend improvements to training and workflow
Promote accurate CRM usage and documentation compliance
Partner with sales leaders, team leads, and top performers to identify winning behaviors
Support rollout of new programs, campaigns, and process updates
Serve as a subject matter expert in appointment setting and sales effectiveness