Sales Trainer, Sales Enablement and Effectiveness

GeneDx•Gaithersburg, MD

4d•Remote

About The Position

We are seeking a strategic Sales Trainer to drive sales effectiveness and high performance across all GeneDx sales divisions. This role ensures commercial teams are equipped with the skills, tools, and data-driven strategies needed to manage territories, leverage CRM and analytics platforms, and consistently execute at a high level. You will work alongside a team of sales trainers who specialize in product knowledge and clinical context specific to each sales division, complementing that expertise with best-in-class selling skills and execution training. As part of the Commercial Training team, you will design, develop, and deliver programs that strengthen field readiness through new hire onboarding, ongoing skills development, and continuous performance enablement. You will lead training on core competencies including pre-call planning, consultative and value-based selling, account strategy, call execution, and effective use of CRM systems and sales analytics tools — empowering representatives to navigate clinical conversations with confidence and position GeneDx solutions in alignment with provider needs. This role directly supports our mission to advance earlier and more accurate diagnoses by expanding patient access through high-quality, impactful customer engagement.

Requirements

Bachelor’s degree in life sciences, healthcare, education, or related field.
3–5 years of experience in sales training or sales enablement within biotech, pharma, or diagnostics.
Demonstrated expertise in selling skills and sales methodologies (e.g., consultative selling, value-based selling, account-based selling, or structured sales frameworks)
Experience with genetics and rare disease.
Deep understanding of CRM systems and sales analytic tools, specifically Salesforce and Tableau.
Strong communication, facilitation, and instructional design skills.
Comfort with both virtual and in-person training modalities.
Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
Willingness to travel up to 20% for training events, field visits, and national meetings.

Nice To Haves

Previous field sales experience in genetic testing, pediatrics, prenatal care, or rare disease.
Familiarity with LMS platforms (e.g., Seismic).
Training certification (e.g., ATD, CPTD, Kirkpatrick) or instructional design experience.

Responsibilities

Design, build,3 and deliver high-impact training programs across new hire onboarding and ongoing education, focused on core selling competencies including consultative selling, discovery, objection handling, value-based messaging, and competitive positioning
Partner closely with Sales Operations to train best practices for Salesforce and Tableau, enabling effective territory planning, pipeline management, reporting, and data-driven decision making
Support territory execution through training on routing strategy, pre-call planning, account planning, quarterly business reviews, and client business reviews
Conduct field rides and virtual ride-alongs to provide real-time coaching, performance feedback, and reinforcement of selling best practices.
Facilitate live and virtual training sessions, workshops, and certification programs using adult learning principles and modern instructional techniques
Develop and maintain scalable enablement content, including:
Presentation decks and monthly sales training materials
Territory planning templates and business planning tools
Salesforce and Tableau training recordings and job aids
Playbooks, step-by-step guides, and enablement resources
LMS-based courses and curricula
Objection handling tools, role-play guides, and talking points
Collaborate cross-functionally with Sales Leadership, Sales Operations, Marketing, Product, Medical Affairs, Commercial Strategy, and Training counterparts to identify training needs and align enablement efforts
Evaluate training effectiveness using assessments, surveys, field performance insights, and feedback loops; continuously optimize programs based on outcomes and business priorities
Contribute to the development of commercial training plans, messaging frameworks, and enablement strategy
Support planning and execution of major commercial meetings and events, including Global Commercial Meetings and other commercial meetings
Identify opportunities to improve sales effectiveness and proactively implement training solutions
Maintain training infrastructure and administrative components including LMS management, enablement libraries, training calendars, communications, and follow-up materials
Travel as needed for meetings, training sessions, and field coaching (approximately 10–20%)